Books and reading have become less and less common nowadays, which is contributed by the mass media, which will be explained in this final paper. Furthermore, the paper will show and explain the types of mass media as well as their influence on reading and reading habits, and with this aim, empirical research will be conducted through a survey questionnaire on a sample of respondents from the Republic of Croatia, especially the city of Zadar. The survey questionnaire will be composed in such a way that it contains 15 questions, the first two of which are personal, i.e. refer to the sex and age of the respondents, and the other 13 to their reading habits, attitudes and preferences related to reading. The online service Google Forms will be used to create the survey, and the answers will be displayed and analyzed. The expectations set on the basis of the survey research that will be carried out imply the fact that the respondents developed a love for reading in childhood, which is why they also love to read at a later age. However, it is also expected that the mass media are the sources through which respondents acquire their works to read, and that most respondents prefer to read books in digital rather than paper form, and that they spend more of their time on social networks than reading.