Throughout the process of development, a child's attitudes, behaviours, future identity, and social conduct are influenced by a wide range of stimulation, ranging from immediate family members and peers to the widespread availability of media. The individual in question possesses significant influence over the media, thereby granting him access to a wealth of information regarding his place within the global community. The identification of potential career paths can be achieved through various means, such as conducting research, seeking insights from individuals within one's social circle, reviewing familial personal stories, exploring print and digital media sources, including books, magazines, newspapers, and online search engines, as well as engaging in recreational activities, such as video gaming or social networking, where gaining knowledge about career options through influencers is possible. For a child to achieve optimal self-realization, it is crucial that they have access to stable role models who provide support and with whom they can identify, followed by an excellent educational experience. The responsibility of directing the potential of each child and improving the education system lies with the experts. Therefore, conducting research on the topic of objectives, including identifying the individuals who have an influence on the child and the areas of interest, holds significant importance. The study was carried out at Stanovi Elementary School in Zadar, applying a sample size of 89 students, which includes 47 fourth-grade and 42 eighth-grade students. Based on the findings of the interview, it was discovered that the participants exhibit an increased tendency towards utilizing new media as opposed to traditional media. Additionally, it was observed that the duration of time spent on the Internet and social networking platforms for various purposes tends to increase with age. One of the conventional forms of media is watching television, which has undergone significant improvements and has been transformed into smart television technology. Subsequent to the latter portion of the interview, it was concluded that students have exhibited a growing tendency to track the online activities of influencers and regard them as instances; particularly those affiliated with artistic pursuits, sports, and content for the YouTube platform. Individuals are more likely to find others appealing if they exhibit success in their efforts and possess characteristics that are perceived as beneficial. The range of occupations that individuals deem optimal for themselves is varied. They acquire information from both their immediate surroundings and the internet. Notably, males tend to favour professions related to sports and construction, while the most sought-after influencer profession is that of a YouTuber. On the other hand, females exhibit a greater interest in professions that involve working with people, animals, and education. It is imperative for individuals to pursue their passions and have access to both structured and unstructured learning experiences. The research findings highlight the necessity of encouraging innovative approaches to enhance media literacy as well as encourage enhanced consciousness and a determining mindset towards phenomena that may arise during media usage.