master's thesis
Public Relations Practice on the Example of Modern Croatian Public Libraries

Franjo Mlinac (2016)
University of Zadar
Department of Tourism and Communication Sciences
Metadata
TitlePrimjena odnosa s javnošću na primjeru suvremenih hrvatskih narodnih knjižnica
AuthorFranjo Mlinac
Mentor(s)Goran Pavelin (thesis advisor)
Abstract
U ovom radu predstavljena su važna saznanja o prilagodbi narodnih knjižnica poslovanju u digitalnom dobu u cilju osiguranja svoje buducnosti za što je potrebno unijeti značajne promjene u dosadašnje poslovanje knjižnica i postojeće prakse odnosa sa javnošću. Objašnjene su tehnike koje preporuča svjetska znanstvena javnost a koje svaka knjižnica može primjeniti u svom poslovanju ako ima dovoljno razumijevanja o potrebi te promjene. Istraživanjem medu hrvatskim narodnim knjižnicama utvrđeno je da mnoge od njih posjeduju to razumijevanje i poduzimaju korake u tom smjeru što ih stavlja u kategoriju suvremenih narodnih knjižnica i nudi nadu u njihov opstanak u nadolazećim vremenima. U radu su detaljno prezentirani i objašnjeni rezultati i spoznaje istraživanja te dane preporuke za daljnje postupanje.
Keywordspublic libraries public relations third place the transformation of libraries
Parallel title (English)Public Relations Practice on the Example of Modern Croatian Public Libraries
Committee MembersĐani Bunja (committee chairperson)
Goran Pavelin (committee member)
Ljiljana Zekanović-Korona (committee member)
GranterUniversity of Zadar
Lower level organizational unitsDepartment of Tourism and Communication Sciences
PlaceZadar
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Study programme typeuniversity
Study levelgraduate
Study programmeCultural Heritage and Tourism
Academic title abbreviationmag. turism. cult.
Genremaster's thesis
Language Croatian
Defense date2016-11-17
Parallel abstract (English)
This paper presents important information on the adjustment of operations of public libraries in the digital age to ensure their future, as it is needed to bring significant changes in the current library operations and the existing practice of public relations. Explained are the techniques recommended by the world scientific community that each library can apply in their operations if there is sufficient understanding of the need for these changes. The research among the Croatian public libraries found that many of them have this understanding and are taking steps in that direction which puts them in the category of modern public libraries and offers hope for their survival in the coming times. In this paperare presented and explained the results of the research findings and recommendations for further treatment.
Parallel keywords (Croatian)narodne knjižnice odnosi s javnošcu treći prostor transformacija knjižnica
Resource typetext
Access conditionAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:162:121817
CommitterGorica Lovrić