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master's thesis
Promocija distributivnih lanaca s osvrtom na mobilne aplikacije
2022. urn:nbn:hr:162:844284
Živković, Marina
University of Zadar
Department of Economics

Cite this document

Živković, M. (2022). Promocija distributivnih lanaca s osvrtom na mobilne aplikacije (Master's thesis). Zadar: University of Zadar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:162:844284

Živković, Marina. "Promocija distributivnih lanaca s osvrtom na mobilne aplikacije." Master's thesis, University of Zadar, 2022. https://urn.nsk.hr/urn:nbn:hr:162:844284

Živković, Marina. "Promocija distributivnih lanaca s osvrtom na mobilne aplikacije." Master's thesis, University of Zadar, 2022. https://urn.nsk.hr/urn:nbn:hr:162:844284

Živković, M. (2022). 'Promocija distributivnih lanaca s osvrtom na mobilne aplikacije', Master's thesis, University of Zadar, accessed 20 October 2024, https://urn.nsk.hr/urn:nbn:hr:162:844284

Živković M. Promocija distributivnih lanaca s osvrtom na mobilne aplikacije [Master's thesis]. Zadar: University of Zadar; 2022 [cited 2024 October 20] Available at: https://urn.nsk.hr/urn:nbn:hr:162:844284

M. Živković, "Promocija distributivnih lanaca s osvrtom na mobilne aplikacije", Master's thesis, University of Zadar, Zadar, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:162:844284

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Metadata
TitlePromocija distributivnih lanaca s osvrtom na mobilne aplikacije
Title (english)Promotion of distribution chains with reference to mobile applications
AuthorMarina Živković
MentorAleksandra Krajnović (mentor)
Committee memberIvica Zdrilić (predsjednik povjerenstva)
Committee memberAleksandra Krajnović (član povjerenstva)
Committee memberJurica Bosna (član povjerenstva)
GranterUniversity of Zadar
(Department of Economics)
Zadar
Defense date and country2022-11-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U diplomskom radu analiziraju se promocija i distributivni lanci te njihov meĊusobni utjecaj. TakoĊer, u radu se prikazuju mobilne aplikacije kao alati promocije koje distributivni lanci sve ĉešće koriste. Cilj je rada bio prikazati dosadašnju implementaciju mobilnih aplikacija u promotivnim aktivnostima distributivnih lanaca. Naime, danas je teško zamisliti ţivot bez pametnih ureĊaja, posebno mobilnih. Osim što se koriste kao sredstvo komunikacije, za zabavu i izvršavanje odreĊenih zadataka, mobilni ureĊaji, odnosno mobilne aplikacije mogu privući kupce, pa se poduzeća sve više oslanjaju na korištenje tih promotivnih alata. Upotreba mobilnih aplikacija kao alata promocije od strane distributivnih lanaca raste i na podruĉju Republike Hrvatske pa se tako unutar rada usporeĊuju mobilne aplikacije distributivnih lanaca Lidl i Kaufland. Primarnom metodom istraţivanja, za potrebe diplomskog rada provedeno je anketno istraţivanje koje je za cilj imalo prikazati koja dobna skupina najviše koristi spomenute aplikacije te što korisnici smatraju najvećom prednošću mobilnih aplikacija distributivnih lanaca.
Abstract (english)
The graduate thesis analyzes promotion and distribution chains and their mutual influence. Also, this paper presents mobile applications as promotion tools that are increasingly used by distribution chains. The aim of the paper was to present the implementation of mobile applications in the promotional activities of distribution chains. Today, it is hard to imagine life without smart devices, especially mobile devices. In addition to being a means of communication and being used for entertainment and performing certain tasks, mobile devices, or applications, can attract customers, so companies increasingly rely on the use of these promotional tools. The paper compares the use of mobile applications of the distribution chains Lidl and Kaufland use as promotion tools in Republic of Croatia. For the purposes of the thesis, a survey was conducted with the aim of showing which age group uses the mentioned applications the most and what users consider the greatest advantage of mobile applications of distribution chains.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:162:844284
Study programmeTitle: Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-12-20 13:12:19