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master's thesis
Uporaba virtualnih franšiza u poslovanju
2022. urn:nbn:hr:162:746967
Jelenković, Toni
University of Zadar
Department of Economics

Cite this document

Jelenković, T. (2022). Uporaba virtualnih franšiza u poslovanju (Master's thesis). Zadar: University of Zadar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:162:746967

Jelenković, Toni. "Uporaba virtualnih franšiza u poslovanju." Master's thesis, University of Zadar, 2022. https://urn.nsk.hr/urn:nbn:hr:162:746967

Jelenković, Toni. "Uporaba virtualnih franšiza u poslovanju." Master's thesis, University of Zadar, 2022. https://urn.nsk.hr/urn:nbn:hr:162:746967

Jelenković, T. (2022). 'Uporaba virtualnih franšiza u poslovanju', Master's thesis, University of Zadar, accessed 21 December 2024, https://urn.nsk.hr/urn:nbn:hr:162:746967

Jelenković T. Uporaba virtualnih franšiza u poslovanju [Master's thesis]. Zadar: University of Zadar; 2022 [cited 2024 December 21] Available at: https://urn.nsk.hr/urn:nbn:hr:162:746967

T. Jelenković, "Uporaba virtualnih franšiza u poslovanju", Master's thesis, University of Zadar, Zadar, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:162:746967

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Metadata
TitleUporaba virtualnih franšiza u poslovanju
Title (english)Use of virtual franchises in business
AuthorToni Jelenković
MentorMladen Rajko (mentor)
Committee memberAleksandra Krajnović (predsjednik povjerenstva)
Committee memberMladen Rajko (član povjerenstva)
Committee memberIvica Zdrilić (član povjerenstva)
GranterUniversity of Zadar
(Department of Economics)
Zadar
Defense date and country2022-07-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
General Economy
Abstract
Za provedbu istraživanja je odabrana analiza potencijala on-demand platformi u promociji izvornih hrvatskih jela na domaćem i na inozemnim tržištima. Cilj istraživanja je utvrditi mogućnosti pokretanja lokalne ekonomije temeljem posredničkih usluga on-demand platformi kao i mogućnosti iskorištavanja virtualnog brendiranja u cilju stvaranja novih načina isporuke vrijednosti krajnjim kupcima, na zadovoljstvo svih dionika. Rezultati istraživanja ukazuju na činjenicu da kombinacijom globalnih i lokalnih značajki poslovanja u suvremenoj digitalnoj ekonomiji nastaju nove prilike za povezivanje dionika u vidu razvoja ekonomije dijeljenja. Izvorni hrvatski proizvodi se tako mogu promovirati, ali i plasirati na domaće i inozemno tržište putem „virtualnih“ koncepata, a na inozemnim tržištima ih distribuiraju partnerski restorani za ciljne skupine krajnjih korisnika.
Abstract (english)
An analysis of the potential of on-demand platforms in the promotion of original Croatian dishes on the domestic and foreign markets has been selected as research theme. The aim of the research is to determine the possibilities of acceleration of the local economy based on intermediary services of on-demand platforms as well as on the possibilities of using virtual branding in order to create new ways of delivering value to end customers, to the satisfaction of all stakeholders. The results of the research point to the fact that the combination of global and local business characteristics in the modern digital economy creates new opportunities for connecting stakeholders in the form of the development of the sharing economy. Original Croatian products can thus be promoted, but also placed on the domestic and foreign markets through virtual branding concepts, and they are distributed on foreign markets by partner restaurants for target groups of end users.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:162:746967
Study programmeTitle: Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-10-14 15:52:49