Digital media platforms have become a part of everyday life which is reflected in the quality of intimate relationships. Due to the intertwining and involvement of digital media in almost every aspect of life, there is a great constant connection of people. More and more intimate relationships take place in the online world than in the real world leading to new and different rituals of maintaining intimacy. Affection to a partner is now shown through digital media, connections take place online, and the face-to-face interaction changes with the interaction with the cell phone screen. In this paper, the way of creating and maintaining intimacy through digital media platforms was explored through the qualitative method of semi-structured interview. The interlocutors are 3 young couples from Croatia whose relationship length varies from 3 months to 4 years. One couple is in a long-distance relationship and two are in a close distance relationship. The results of the research described in the paper show that the process of creating and maintaining intimate relationships through digital media was similar to that described in other related research. The importance of digital media platforms to interlocutors was noticed, they see it as a tool that has the ability to give a sense of closeness with their partner. Creating and maintaining intimacy was more effective if intimacy was based on rituals rather than just words. Problems came if the partners were virtually monitored and made independent conclusions.