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master's thesis
Utjecaj sportskog menadžmenta na poslovanje sportskih organizacija
2021. urn:nbn:hr:162:484769
Marin, Niko
University of Zadar
Department of Economics

Cite this document

Marin, N. (2021). Utjecaj sportskog menadžmenta na poslovanje sportskih organizacija (Master's thesis). Zadar: University of Zadar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:162:484769

Marin, Niko. "Utjecaj sportskog menadžmenta na poslovanje sportskih organizacija." Master's thesis, University of Zadar, 2021. https://urn.nsk.hr/urn:nbn:hr:162:484769

Marin, Niko. "Utjecaj sportskog menadžmenta na poslovanje sportskih organizacija." Master's thesis, University of Zadar, 2021. https://urn.nsk.hr/urn:nbn:hr:162:484769

Marin, N. (2021). 'Utjecaj sportskog menadžmenta na poslovanje sportskih organizacija', Master's thesis, University of Zadar, accessed 08 April 2025, https://urn.nsk.hr/urn:nbn:hr:162:484769

Marin N. Utjecaj sportskog menadžmenta na poslovanje sportskih organizacija [Master's thesis]. Zadar: University of Zadar; 2021 [cited 2025 April 08] Available at: https://urn.nsk.hr/urn:nbn:hr:162:484769

N. Marin, "Utjecaj sportskog menadžmenta na poslovanje sportskih organizacija", Master's thesis, University of Zadar, Zadar, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:162:484769

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Metadata
TitleUtjecaj sportskog menadžmenta na poslovanje sportskih organizacija
Title (english)The impact of sport management on the business of sport organization
AuthorNiko Marin
MentorJurica Bosna (mentor)
Committee memberMladen Rajko (predsjednik povjerenstva)
Committee memberJurica Bosna (član povjerenstva)
Committee memberIvica Zdrilić (član povjerenstva)
GranterUniversity of Zadar
(Department of Economics)
Zadar
Defense date and country2021-05-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Sport je postao velikim dijelom svakodnevnog života čovjeka. Neki ga prate preko medija, neki se njime bave rekreativno, neki profesionalno, a neki se bave njegovom organizacijom, vođenjem i upravljanjem. Iako je u svojoj davnoj prošlosti sport bio prvenstveno usmjeren zabavi, on je ubrzo počeo poprimati natjecateljski duh, čime je zabilježen nagli rast i razvoj sporta u profesionalnom smislu. Zbog sve većeg broja sudionika i zainteresiranih, sport je počeo pokazivati potrebu za boljim... More strukturiranjem i usmjerenim vođenjem. Aspekt sporta bez kojeg on danas ne bi mogao postojati kao poslovanje je sportski menadžment. Zadaća sportskog menadžmenta je voditi, usmjeravati, kontrolirati, planirati i implementirati procese povezane s ljudskim resursima, ekonomskim resursima te organizacijskim ciljevima. Za današnji je pojam sportskog menadžmenta najvažnija komponenta strategija i strateško razmišljanje. Bez promišljenog i proaktivnog djelovanja menadžera kao izvršitelja menadžmenta, sport kao poslovanje ne bi mogao opstati. U novije je vrijeme sve veći naglasak stavljen na ekonomske i financijske aspekte sporta, čime sportu prijeti gubitak njegovog pravog smisla i potpuno preusmjeravanje svrhe na financijski dobitak i ostvarivanje profita. Ekonomski se dio sve više ostvaruje putem ulaganja u marketing i sponzorstva, načine zarada putem kojih se promovira sportski proizvod i razmjenjuje s uslugom druge strane. Cilj ovog rada je opisati, objasniti i analizirati čimbenike sportskog menadžmenta te njihov utjecaj i povezanost s poslovanjem sportskih organizacija. Less
Abstract (english)
Sport became a great part of our everyday life. Some watch it through the media, some do it for fun, some are professional athletes, and some are into sports organization and management. Although its former purpose was for fun, it soon integrated competition spirit, which led to rapid growth and development. Due to a bigger number of participants, the sport started showing the need to be organized, structured and directed. The key factor in today's sport, without which it couldn't... More exist as a business, is sports management. Its function is to lead, direct, control, plan and implement processes connected to people, economics and organizational goals. The main component of sports management is the strategy and strategic way of thinking. Without thoughtful and proactive actions of the manager, the sport could not survive. The biggest accent in recent times has been put to the economic and financial aspect of sports, which is threatening to its original purpose and completely redirecting to financial gain and profit. Economic aspect has been mostly realized through investments in marketing and sponsorships, two ways of earnings that promote sports product and exchange the goods with other side. The aim of this paper is to describe, explain and analyse factors of sports management and its influence and relationship with the business of sports organizations. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:162:484769
Study programmeTitle: Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-06-07 09:02:08
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