Cultural tourism is a specific form of tourism in which the main motivation is the interest of culture. From year to year it is developing more and more in the world, as well as in Croatia. A good example of the development of cultural tourism is the city of Šibenik - a city with a rich and interesting history. For a number of years, industry has been the main branch of the city, but in recent years the city has turned to tourism. Not too big, the city has two things under the protection of UNESCO: the cathedral of St. James and fortress of St. Nicholas, three fortresses, around twenty churches, six monasteries, museums, galleries, squares, narrow paved streets - all this is the reason for the development of cultural tourism. For even better development in the future, the most important is good promotion and investing in new cultural projects. Contemporary cultural tourists do not just want to see, but want to experience the culture of the destination, so it is necessary to bring together creators who will bring cultural resources in a new dimension and create the image of the cultural destinations - both Šibenik and Croatia.