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master's thesis
Utjecaj upotrebe internetskoga poslovanja na turizam Zadarske županije
2021. urn:nbn:hr:162:371521
Mraz Mišurac, Lana-Kira Athys
University of Zadar
Department of Tourism and Communication Sciences

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Mraz Mišurac, L. K. A. (2021). Utjecaj upotrebe internetskoga poslovanja na turizam Zadarske županije (Master's thesis). Zadar: University of Zadar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:162:371521

Mraz Mišurac, Lana Kira Athys. "Utjecaj upotrebe internetskoga poslovanja na turizam Zadarske županije." Master's thesis, University of Zadar, 2021. https://urn.nsk.hr/urn:nbn:hr:162:371521

Mraz Mišurac, Lana Kira Athys. "Utjecaj upotrebe internetskoga poslovanja na turizam Zadarske županije." Master's thesis, University of Zadar, 2021. https://urn.nsk.hr/urn:nbn:hr:162:371521

Mraz Mišurac, L. K. A. (2021). 'Utjecaj upotrebe internetskoga poslovanja na turizam Zadarske županije', Master's thesis, University of Zadar, accessed 13 January 2025, https://urn.nsk.hr/urn:nbn:hr:162:371521

Mraz Mišurac LKA. Utjecaj upotrebe internetskoga poslovanja na turizam Zadarske županije [Master's thesis]. Zadar: University of Zadar; 2021 [cited 2025 January 13] Available at: https://urn.nsk.hr/urn:nbn:hr:162:371521

L. K. A. Mraz Mišurac, "Utjecaj upotrebe internetskoga poslovanja na turizam Zadarske županije", Master's thesis, University of Zadar, Zadar, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:162:371521

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Metadata
TitleUtjecaj upotrebe internetskoga poslovanja na turizam Zadarske županije
Title (english)The impact of using the Internet business on the tourism in Zadar County
AuthorLana-Kira Athys Mraz Mišurac
MentorLjiljana Zekanović-Korona (mentor)
Committee memberVesna Kalajžić (predsjednik povjerenstva)
Committee memberLjiljana Zekanović-Korona (član povjerenstva)
Committee memberTomislav Klarin (član povjerenstva)
GranterUniversity of Zadar
(Department of Tourism and Communication Sciences)
Zadar
Defense date and country2021-03-01, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Information Systems and Information Science
Abstract
Turizam i digitalizacija dvije su pojave od izuzetno velikoga utjecaja na globalno društvo. Ovaj rad daje pregled relevantne stručne literature kako bi se izradili teorijski okviri o pojmovima turizma i internetskoga poslovanja: turizmu kao jednoj od najunosnijih djelatnosti i generatoru razvoja gospodarstva te upotrebi interneta kao jednom od ključnih elemenata u poslovnome procesu. Povezanost i uključenost internetskoga poslovanja u turizmu najviše se očituje u ostvarenoj digitalizaciji marketinga i komunikacije u turističkoj djelatnosti. Poslovni subjekti na tržištu turizma sve više važnosti pridaju razvijanju prezentacijskoga modela svojih turističkih proizvoda upravo na internetu. Iz tih razloga sve veću upotrebu i popularnost, kako među ponuđačima tako i među potraživačima turističkih proizvoda, imaju turistički serveri poput Bookinga i Airbnba. U ovome radu uspoređeni su navedeni turistički serveri te analizirani i ostali načini oglašavanja u svrhu turizma putem interneta. Osim toga, provedeno je anketno istraživanje koje analizira primjenu internetskoga poslovanja u turizmu Zadarske županije.
Abstract (english)
Tourism and digitalisation are two phenomena with an extremely large impact on global society. This paper provides an overview of the relevant professional literature in order to develop theoretical frameworks on the concepts of tourism and Internet business. Tourism as one of the most lucrative activities and generator of economic development as well as the use of the Internet as one of the key elements in the business process. The connection and involvement of internet business in tourism is most evident in the achieved digitalization of marketing and communication in the tourism industry. Business entities in the tourism market are attaching increasing importance to developing a presentation model of their tourism products on the internet. For these reasons, tourist servers such as Booking and Airbnb have an increasing use and popularity among both providers and seekers of tourist products. In this paper, the mentioned tourist servers are compared and other ways of advertising for the purpose of tourism via the internet are analyzed. In addition, a survey was conducted that analyzes the application of internet business in tourism in Zadar County.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:162:371521
Study programmeTitle: Entrepreneurship in Culture and Tourism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-03-11 14:46:19