This paper aims to explore the possibilities of virtual exhibitions in communicating cultural heritage to enable easier and more innovative access to cultural heritage. Virtual exhibitions will be discussed in the example of collections of the cultural heritage of the Zadar islands. The paper examines the possibilities and comparative advantages of communicating cultural heritage through virtual exhibitions and the procedures for creating virtual exhibitions of cultural heritage in AKM institutions. The theoretical part of the paper defines the concept of a virtual exhibition and questions the importance of virtual exhibitions of cultural heritage, the method of creating digital forms of content, and the criteria for selecting material for virtual exhibitions. Besides, the paper explores and defines the concept of interactive content in the field of heritage, determines its role in creating virtual exhibitions, and how interactive content affects the acquisition of new potential users of heritage institutions and the retention of existing ones. A case study is used in the research work. The case study aims to create a virtual exhibition, describe the process of creating a virtual exhibition enriched with interactive content, and, following the theoretical knowledge presented in the theoretical part of the paper, to explore the effectiveness of such forms of cultural heritage communication. The case study describes the creation of a virtual exhibition with the help of the design guidelines described in the theoretical work. The virtual exhibition described in the case study will be created within the project Digitization, bibliographic processing, and research of texts from the Zadar-Šibenik area from the end of the 19th century written in Glagolitic, Bosnian, and Latin and the pilot project Traces of Glagolitic from Ugljan and Pašman.