In this master's thesis, we tried to observe sport through the prism of the cultural heritage of the city of Zadar and as a part of the future tourist offer. As a global phenomenon, sport has become and remains a topic of scientists from various, seemingly incompatible, scientific disciplines. Heritage and sport have a long history, although this relationship has recently been examined in detail. Sport has played a central role in different cultures and societies for thousands of years, while trophies, events and places of sport’s past are celebrated, revered and protected like any other kind of heritage. Sports teams and athletes occupy a special place in the community in which they play, while sports objects, such as stadiums and sports venues, permeate the special cultural significance of fans. Sport and heritage are two interrelated phenomena that, if used properly for the purpose of tourist promotion, can bring added value to the already existing tourist offer. Zadar has great sport heritage that has not yet been capitalized. From the conducted interviews we can conclude that sport occupies an important place in the lives of the residents of Zadar and that it affects their identity.