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master's thesis
Izvori financiranja visokoškolskih knjižnica
2019. urn:nbn:hr:162:584199
Galić, Diana
University of Zadar
Department of Information Sciences

Cite this document

Galić, D. (2019). Izvori financiranja visokoškolskih knjižnica (Master's thesis). Zadar: University of Zadar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:162:584199

Galić, Diana. "Izvori financiranja visokoškolskih knjižnica." Master's thesis, University of Zadar, 2019. https://urn.nsk.hr/urn:nbn:hr:162:584199

Galić, Diana. "Izvori financiranja visokoškolskih knjižnica." Master's thesis, University of Zadar, 2019. https://urn.nsk.hr/urn:nbn:hr:162:584199

Galić, D. (2019). 'Izvori financiranja visokoškolskih knjižnica', Master's thesis, University of Zadar, accessed 10 April 2025, https://urn.nsk.hr/urn:nbn:hr:162:584199

Galić D. Izvori financiranja visokoškolskih knjižnica [Master's thesis]. Zadar: University of Zadar; 2019 [cited 2025 April 10] Available at: https://urn.nsk.hr/urn:nbn:hr:162:584199

D. Galić, "Izvori financiranja visokoškolskih knjižnica", Master's thesis, University of Zadar, Zadar, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:162:584199

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Metadata
TitleIzvori financiranja visokoškolskih knjižnica
Title (english)Funding of academic libraries
AuthorDiana Galić
MentorDrahomira Cupar (mentor)
Committee memberMarijana Tomić (predsjednik povjerenstva)
Committee memberMartina Dragija Ivanović (član povjerenstva)
Committee memberDrahomira Cupar (član povjerenstva)
GranterUniversity of Zadar
(Department of Information Sciences)
Zadar
Defense date and country2019-12-03, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Library Science
Abstract
Rad se bavi upravljanjem u visokoškolskim knjižnicama s posebnim naglaskom na pregled mogućnosti po pitanju alternativnih izvora financiranja. Nastoji se pobliže opisati i obraditi navedene teme koje su usko povezane sa načinom financiranja knjižnica, gdje je akcent usmjeren na visokoškolske knjižnice. Uvodno se opisuje knjižnica kao neprofitna organizacija, s posebnim naglaskom na visokoškolske knjižnice. Detaljnije se orijentira na menadžment u knjižnicama definirajući njegovu definiciju i... More važnost u knjižnicama, financiranje knjižnica, gdje se posebnu pozornost daje ELINET-u (European Literacy Network), te alatima i strategiji koje se koriste za prikupljanje sredstava u nastojanju razvijanja poslovanja, odnosno planiranje, upravljanje i održavanje poslovanja kao razvojni proces. Prilikom održavanja procesa razvoja poslovanja detaljno se razrađuju alati za analizu organizacije. Definira se svrha marketinga u knjižnicama, njegova važnost i pojam u visokoškolskim knjižnicama, uspostavljajući marketinški plan u knjižnicama. Istraživanje prikazuje cilj i svrhu uloge menadžmenta u knjižnicama i važnost njegove primjene. Nastoje se istražiti načini primjene suvremenog menadžmenta u knjižnicama, te rast i razvoj menadžmenta i marketinga u knjižnicama. Svrha istraživanja je isticanje potrebe za korištenjem marketinga i menadžmenta u organizacijama kojima glavna svrha nije zarada profita. Metodologija istraživanja odnosi se na odabir prikladnih metoda za provođenje istraživanja na navedenu temu rada, nakon čega slijedi uspostavljanje rezultata analize i rasprava. Less
Abstract (english)
The paper deals with management in higher education libraries with particular emphasis on reviewing options regarding alternative sources of funding. It seeks to describe and elaborate on the topics listed above, which are closely related to the way libraries are financed. The focus is on higher education libraries. The introduction describes the library as a non-profit organization, with a particular focus on higher education libraries. It focuses more specifically on library management,... More defining its definition and importance in libraries, financing libraries, where we give special attention to ELINET (European Literacy Network), and the tools and strategies we use to raise funds in an effort to grow our business, planning, management and business maintenance as a development process. Maintain business development process and elaborate on organizational analysis tools. We define marketing in libraries, its importance and the term in higher education libraries. We are establishing a marketing plan in libraries. The research shows the purpose and purpose of the role of management in libraries and the importance of its application. To explore ways of applying contemporary management in libraries, and the growth and development of management and marketing in libraries. The purpose of the research is to highlight the need to use marketing and management in organizations whose main purpose is not to make a profit. Research methodology refers to the selection of suitable methods for conducting research on the stated topic of the paper. Establishing analysis results and discussions. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:162:584199
Study programmeTitle: Library and Information Science
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra informacijskih znanosti (magistar/magistra informacijskih znanosti)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-12-16 17:01:10
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