This work is based on theoretical and practical research related to animated movie and on the possibilities of its application in activities with preschool children in order to develop their creativity. The first part of the work refers to the theoretical research areas animated movie (the definition of animation and animated movie, development, types and formal characteristics of animated movie, media through which today animated movie usually consume and its importance in the lives of children). The second part relates to the practical research related to the animated movie, and realized with preschool (or mostly preschool) age, attendant of mixed educational groups in the regional facility "Jazine" of kindergarten "Sunce" in Zadar in May and June pedagogical year 2018./2019. As part of the practical studies were performed following activities: preparation of a flip-book, preparation of optical toys (zoetrop and taumatrop), production of animated movie in the art of stop animation preceded by the scenario set construction of this apparatus, the comparison of animated movie and picture book, viewing and comparing black and white films and color movies. Such a comprehensive approach, except that the day broader insight into the field of animation, underlined the importance of the development of media literacy in children from an early age as well as the development of their critical approach to the media. Additionally, described some interesting form of optical toys and types of animation such as stop animation preschool teacher can serve as an incentive to work. The practical part is based on active experiential learning through research and deep thinking about content that children read, looked at, photographed or created, and described several ways in which children can meet with the media, as well as the experience of its practical application in kindergarten. From the results of these activities described below, it is evident that animation as a theme and an incentive to work with children contributes to their understanding of this medium with which to face every day, differentiating between reality and media images of reality and the development of critical thinking, in particular, developing their creativity in a practical artistic creativity.