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undergraduate thesis
Razvoj njemačke autoindustrije
2019. urn:nbn:hr:162:933789
Lukačić, Anđela
University of Zadar
Department of Tourism and Communication Sciences

Cite this document

Lukačić, A. (2019). Razvoj njemačke autoindustrije (Undergraduate thesis). Zadar: University of Zadar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:162:933789

Lukačić, Anđela. "Razvoj njemačke autoindustrije." Undergraduate thesis, University of Zadar, 2019. https://urn.nsk.hr/urn:nbn:hr:162:933789

Lukačić, Anđela. "Razvoj njemačke autoindustrije." Undergraduate thesis, University of Zadar, 2019. https://urn.nsk.hr/urn:nbn:hr:162:933789

Lukačić, A. (2019). 'Razvoj njemačke autoindustrije', Undergraduate thesis, University of Zadar, accessed 01 April 2025, https://urn.nsk.hr/urn:nbn:hr:162:933789

Lukačić A. Razvoj njemačke autoindustrije [Undergraduate thesis]. Zadar: University of Zadar; 2019 [cited 2025 April 01] Available at: https://urn.nsk.hr/urn:nbn:hr:162:933789

A. Lukačić, "Razvoj njemačke autoindustrije", Undergraduate thesis, University of Zadar, Zadar, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:162:933789

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Metadata
TitleRazvoj njemačke autoindustrije
Title (english)Development of the German Automotive Industry
AuthorAnđela Lukačić
MentorTomislav Krpan (mentor)
Committee memberTomislav Klarin (predsjednik povjerenstva)
Committee memberGabrijela Vidić (član povjerenstva)
GranterUniversity of Zadar
(Department of Tourism and Communication Sciences)
Zadar
Defense date and country2019-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
International Economics
Abstract
Ovaj rad strukturiran je na način da se na temelju automobilskih tvrtki Savezne Republike Njemačke prikaže poslovanje istih te je rad sastavljen od slijedećih poglavlja; Uvod (općenite informacije u radu), Općenito o Saveznoj Rep. Njemačkoj(informacije o demografiji, stanovništvu, političkom uređenju i sl.), Gospodarstvo Savezne Rep. Njemačke (razvitak gospodarstva, zarade, odnosi sa regionalnom europskom konkurencijom te svjetskom, prikaz značajnih njemačkih sajmova i sl.), Rast i razvoj... More Njemačke autoindustrije (počeci, prvi modeli automobila, poslovni rast njemačkih tvrtki koji je i dalje prisutan, promotivne aktivnosti na primjeru Volkswagen Magazina, financijski pokazatelji, povezanost automobilske industrije sa turizmom i sl.), te na kraju Utjecaj automobilske industrije na njemačko gospodarstvo. Definiranjem prethodno navedenih pojmova dolazi se do objašnjenja kvalitete poslovanja njemačke autoindustrije i njezinih marki ( u radu su iznijete tvrtke: Daimler-Benz, Volkswagen Grupa, i BMW) koje su postale „divovi“ kada je riječ o uspješnim poduzećima. Objašnjena je i inovativnost kao bitan pojam, istraživanje tržišta te povezanost autoindustrije s turizmom. Less
Abstract (english)
This work is structured in a way that shows business of the following ,on the basis of the German automobile companies and the work is composed of the following chapters; Introduction (general information of the paper), General information of the Federal republic Germany ( information on demographics, population, political order etc.), Economy of Federal republic Germany (development of economy, earnings, relations with regional European competition as well as with worlds competition,... More presentation of significant German fairs etc.), Growth and development of the German car industry (beginings, first car models, business gowth of German companies which is still present, promotional activities on the example of Volkswagen Magazine, finantial indicators, the connection between car industry and tourism etc.) and finally, The Impact of the car industry on the German economy. By defining the above terms we come to the explanation of the quality of German car industry and its brands (the companies include Daimler-Benz, Volkswagen Group and BMW) which have become „giants“ when it comes to succesful companies. Innovation was also explained as an important concept, market research, and the connection of the autoindustry with tourism. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:162:933789
Study programmeTitle: Culture and Tourism
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) kulture i turizma (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) kulture i turizma)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-12-05 13:39:12
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