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undergraduate thesis
Stavovi studenata prema mobilnom bankarstvu
2019. urn:nbn:hr:162:524213
Perović, Anđela
University of Zadar
Department of Economics

Cite this document

Perović, A. (2019). Stavovi studenata prema mobilnom bankarstvu (Undergraduate thesis). Zadar: University of Zadar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:162:524213

Perović, Anđela. "Stavovi studenata prema mobilnom bankarstvu." Undergraduate thesis, University of Zadar, 2019. https://urn.nsk.hr/urn:nbn:hr:162:524213

Perović, Anđela. "Stavovi studenata prema mobilnom bankarstvu." Undergraduate thesis, University of Zadar, 2019. https://urn.nsk.hr/urn:nbn:hr:162:524213

Perović, A. (2019). 'Stavovi studenata prema mobilnom bankarstvu', Undergraduate thesis, University of Zadar, accessed 17 April 2024, https://urn.nsk.hr/urn:nbn:hr:162:524213

Perović A. Stavovi studenata prema mobilnom bankarstvu [Undergraduate thesis]. Zadar: University of Zadar; 2019 [cited 2024 April 17] Available at: https://urn.nsk.hr/urn:nbn:hr:162:524213

A. Perović, "Stavovi studenata prema mobilnom bankarstvu", Undergraduate thesis, University of Zadar, Zadar, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:162:524213

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Metadata
TitleStavovi studenata prema mobilnom bankarstvu
Title (english)Students' Attitudes towards mobile banking
AuthorAnđela Perović
MentorJurica Bosna (mentor)
Committee memberJurica Bosna (predsjednik povjerenstva)
Committee memberIvica Zdrilić (član povjerenstva)
Committee memberAnte Panjkota (član povjerenstva)
GranterUniversity of Zadar
(Department of Economics)
Zadar
Defense date and country2019-07-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U istraživanju se obrađuju stavovi studenata prema mobilnom bankarstvu. Potreba za odabranim predmetom istraživanja proizlazi iz činjenice da se priroda poslovanja u bankarstvu kontinuirano mijenja pod utjecajem tehnološkog napretka i razvoja pametnih mobilnih uređaja. Banke se koriste mobilnim bankarstvom kao strateškim alatom u privlačenju i zadržavanju korisnika mlađe životne dobi što je dodatan razlog za ispitivanje stavova prema mobilnom bankarstvu upravo među studentskom populacijom. Rezultati istraživanja pokazuju da se većina ispitanika koristi uslugama mobilnog bankarstva, i to s ciljem obavljanja financijskih transakcija. Stavovi studenata prema mobilnom bankarstvu su pozitivni, odnosno vrlo dobrim ocjenjuju korisnost, jednostavnost i sigurnost uporabe mobilnog bankarstva. S obzirom na rezultate dobiveneispitivanjem SERVQUAL modela, komponente mobilnog bankarstva koje je potrebno unaprijediti su prilagođenost svakom korisniku usluge te povjerenje u usluge mobilnog bankarstva.
Abstract (english)
The study deals with attitudes of students towards mobile banking.The need for a selected research topic stems from the fact that the nature of banking business is continually changing under the influence of technological advancement and the development of smart mobile devices.Banks are using mobile banking as a strategic tool in attracting and retaining younger users, which is an additional reason for examining attitudes towards mobile banking among the student population.Research results show that most respondents use mobile banking services to carry out financial transactions. Student’s attitudes towards mobile banking are positive, they rated usefulness, simplicity and safety of using mobile banking as very well. According to the results obtained using the SERQUAL model, the mobile banking components that need to be improved are customization for each user of the service and trust in mobile banking services.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:162:524213
Study programmeTitle: Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-10-11 12:52:10