The aim of the paper was to explore the convergence of media and technology as well as the integration of digital technology into the design of publishing content. New procedures of content design result in the creation of new forms of books which need to be categorized in order to be more visible among various media content created in the digital media. Publishing products, together with products from other media industries, are experiencing new appearances in the digital media. The convergence of media and the integration of digital technology into the content design lead to creating new publishing products. Book publishers often categorize books by author, genre or imprints on their own social network pages while digital publishing content is most commonly assigned to e-books, book apps or new imprints formed only with digital book editions. The existing categorizations do not show all the diversity of contemporary publishing products. Initiatives, established with the aim of rewarding digital publishing content, have more comprehensive categorizations of the use of different technologies and new forms of books. This graduate thesis explores the technology impact on publishing products and the categorization of digital publishing content in order to propose new categorization and point to the role that technology can have as an important criterion for categorizing publishing products, as a marketing tool which provides the publishing product with a better recognizability and clearer communication with the reader and which empowers the role of publishers in promoting a new technologies. By using the case analysis method, the initiatives which reward digital publishing content have been explored in order to determine the publishing products that are categorized based on the technology used. Such selected categorized publishing products served as a sample for analysis using the content analysis method so to discern the technology used and the ways to use the product which further provided an insight in the contemporary publishing techniques and technologies.