U ovom radu nastojalo se utvrditi pojavu i načine primjene modela financiranja nakladničkih proizvoda poznatog u suvremenoj literaturi kao kolektivno financiranje (engl. crowdfunding). Cilj je ovoga rada izdvojiti i prikazati neke od poznatijih primjera objave raznih nakladničkih i kulturnih proizvoda s pomoću navedenog modela kolektivnog financiranja. Uzimajući u obzir društveni i ekonomski aspekt ovakvog načina finaciranja u nakladništvu, nastojat će se prikazati njegove pozitivne i negativne strane. Pregledom literature bit će također prikazane temeljne ideje i procesi nakladničkog poslovanja. Poseban naglasak bit će stavljen na elektroničke poslovne modele te njihove veze s nakladništvom i kolektivnim financiranjem. U ostvarenju navedenih ciljeva koristit će se pregled do sada objavljene literature kao i studija slučaja i usporedba izdvojenih dostupnih podataka.

This paper will try to determine and explain the method of social funding for publishing products, in literature known as crowdfunding. The main point of this work is to extract and show data of some of best practices that have been produced and backed up via the method of crowdfunding. In consideration of the social and economic aspects of this financing method this work should bring out its positive and negative sides. Furthermore, a review of available literature will be shown to explain the basic functions and tasks of publishing itself in addition of better understanding the method of crowdfunding in the publishing business. Also particular emphasis will be put upon electronic business models and their relationship with the publishing business and crowdfunding. The available literature as well as case studies and comparison of these information will be used to achieve the main goals of this work.