This paper explores the causes, evolution, characteristics and benefits of film tourism. The author provides a historical overview of film so as to introduce the reader to the evolution of the film tourism phenomenon which developed together with cinematography. The paper highlights the need for all stakeholders in the country to show strong commitment for this phenomenon to truly prosper, which would then also be reflected in the country’s economy. The factors that one takes into account when choosing a destination, what motivates him and how much time is necessary to minimalize the effect a film has on travel decisions are all explained in the chapter on the film tourist. How many of the film tourists are intentional film tourists whose primary or even exclusive goal is to visit film set locations is also discussed. The paper analyzes film as a tool for promotion of a tourist destination, as well as the confusion that occurs when movie fans create a false image of the destination in their minds. In the final part of the paper, the success of film tourism is evaluated by taking into consideration four countries – Croatia, New Zealand, Ireland and Northern Ireland. Each of these provided filming locations for many successful films. The way each country utilized this and what other possibilities they have is presented at the end of the paper.