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master's thesis
Utjecaj poslovne etike i društvene odgovornosti na uspješnost poslovanja
2018. urn:nbn:hr:162:847036
Zeba, Maja
University of Zadar
Department of Economics

Cite this document

Zeba, M. (2018). Utjecaj poslovne etike i društvene odgovornosti na uspješnost poslovanja (Master's thesis). Zadar: University of Zadar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:162:847036

Zeba, Maja. "Utjecaj poslovne etike i društvene odgovornosti na uspješnost poslovanja." Master's thesis, University of Zadar, 2018. https://urn.nsk.hr/urn:nbn:hr:162:847036

Zeba, Maja. "Utjecaj poslovne etike i društvene odgovornosti na uspješnost poslovanja." Master's thesis, University of Zadar, 2018. https://urn.nsk.hr/urn:nbn:hr:162:847036

Zeba, M. (2018). 'Utjecaj poslovne etike i društvene odgovornosti na uspješnost poslovanja', Master's thesis, University of Zadar, accessed 08 April 2025, https://urn.nsk.hr/urn:nbn:hr:162:847036

Zeba M. Utjecaj poslovne etike i društvene odgovornosti na uspješnost poslovanja [Master's thesis]. Zadar: University of Zadar; 2018 [cited 2025 April 08] Available at: https://urn.nsk.hr/urn:nbn:hr:162:847036

M. Zeba, "Utjecaj poslovne etike i društvene odgovornosti na uspješnost poslovanja", Master's thesis, University of Zadar, Zadar, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:162:847036

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Metadata
TitleUtjecaj poslovne etike i društvene odgovornosti na uspješnost poslovanja
Title (english)The Impact of Business Ethics and Social Responsibility on Business Success
AuthorMaja Zeba
MentorMladen Rajko (mentor)
Committee memberMladen Rajko (predsjednik povjerenstva)
Committee memberJurica Bosna (član povjerenstva)
Committee memberIvica Zdrilić (član povjerenstva)
GranterUniversity of Zadar
(Department of Economics)
Zadar
Defense date and country2018-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Organizacije diljem svijeta, ma kakve one bile, teže ka istom cilju, a to je ostvarenje uspjeha koji, naravno ne dolazi sam od sebe. Brojni faktori utječu na uspješnost poslovanja, a njih pak razni autori, poduzetnici i menadžeri različito i grupiraju (unutarnji, vanjski, financijski, nefinancijski, izravni, neizravni…). U ovom radu pažnja se pridaje nefinancijskim pokazateljima, ali ne svima koji spadaju u tu grupaciju već samo društvenoj odgovornosti i etici. Društvena odgovornost i etika... More aktualne su teme današnjice, sve ih se više naglašava i ističe kao neizbježne faktore u postizanju uspjeha. Društvo je postalo sve zahtjevnije, izbirljivije i osvještenije, stoga od organizacija traže slično. Traži se uključenost organizacija u društvo, u zajednicu, traži se moralno, etično djelovanje od strane organizacija, traži se ljudskost jer organizacije i jesu kao živa bića, kao ljudi. One se rađaju, razvijaju, zarađuju, žive u zajednici, druže se i sl., a društvo od njih upravo to i očekuje. Less
Abstract (english)
Organisations around the world, whatever they are, aim towards the same goal – achieving success, which, understandably, does not come by itself. Numerous factors have an influence on business success, and they are categorised differently by various authors, entrepreneurs and managers (internal, external, financial, non-financial, direct, indirect...). This paper is focusing on non-financial indicators, though not on all which belong to this group, but rather on social responsibility and... More ethics. Today, social responsibility and ethics are the ongoing topics. They are increasingly being emphasized as an inevitable facors in achieving success. Society has become more demanding, fastidious and aware, that is why it requires the same from the organisations. Organisations’ involvement in society and community are required, along with their moral and ethical acting, and humanity, for the organisations are like living creatures, as humans are. They are born, they evolve, earn money, live in a community, socialise, etc.; and that is exactly what the society expects of them. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:162:847036
Study programmeTitle: Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-11-06 10:26:27
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