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Justification for subsidizing low-cost airline companies in the Republic of Croatia
Karla Gambiraža (2018)
University of Zadar
Department of Economics
Cite this document...

Gambiraža, K. (2018). Opravdanost subvencioniranja niskotarifnih zrakoplovnih kompanija u Republici Hrvatskoj (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:162:505232

Gambiraža, Karla. "Opravdanost subvencioniranja niskotarifnih zrakoplovnih kompanija u Republici Hrvatskoj." Undergraduate thesis, University of Zadar, 2018. https://urn.nsk.hr/urn:nbn:hr:162:505232

Gambiraža, Karla. "Opravdanost subvencioniranja niskotarifnih zrakoplovnih kompanija u Republici Hrvatskoj." Undergraduate thesis, University of Zadar, 2018. https://urn.nsk.hr/urn:nbn:hr:162:505232

Gambiraža, K. (2018). 'Opravdanost subvencioniranja niskotarifnih zrakoplovnih kompanija u Republici Hrvatskoj', Undergraduate thesis, University of Zadar, accessed 22 July 2019, https://urn.nsk.hr/urn:nbn:hr:162:505232

Gambiraža K. Opravdanost subvencioniranja niskotarifnih zrakoplovnih kompanija u Republici Hrvatskoj [Undergraduate thesis]. Zadar: University of Zadar; 2018 [cited 2019 July 22] Available at: https://urn.nsk.hr/urn:nbn:hr:162:505232

K. Gambiraža, "Opravdanost subvencioniranja niskotarifnih zrakoplovnih kompanija u Republici Hrvatskoj", Undergraduate thesis, University of Zadar, Zadar, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:162:505232

Metadata
TitleOpravdanost subvencioniranja niskotarifnih zrakoplovnih kompanija u Republici Hrvatskoj
Title (english)Justification for subsidizing low-cost airline companies in the Republic of Croatia
AuthorKarla Gambiraža
MentorIvica Zdrilić (mentor)
Committee memberMladen Rajko (predsjednik povjerenstva)
Committee memberIvica Zdrilić (član povjerenstva)
Committee memberAnita Peša (član povjerenstva)
GranterUniversity of Zadar
(Department of Economics)
Zadar
Defense date and country2018-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
U radu se istražuje opravdanost subvencioniranja niskotarifnih kompanija u Republici Hrvatskoj. Razlog za provedbu istraživanja je donošenje mjere subvencioniranja zajedničkog oglašavanja turističkih zajednica, niskotarifnih kompanija i partnera. Cilj istraživanja je analiza utjecaja niskotarifnih kompanija s naglaskom na Ryanair na generiranje turističkog prometa i potrošnje. Istraživanje je provedeno primjenom primarnih i sekundarnih podataka. Rezultati istraživanja ukazuju na porast turističkog prometa kojeg generiraju niskotarifne kompanije na primjeru zračne luke Zadar i na primjenu zajedničkog oglašavanja od strane HTZ-a, županijske turističke zajednice u Zadru i ostalih partnera. Usporedbom generiranog prometa i ostvarene potrošnje dolazi se do zaključka o opravdanosti subvencioniranja zajedničkog oglašavanja. Rezultati primarnog istraživanja pokazali su da ukupno pet do sedam ispitanih turističkih zajednica subvencionira zajedničko oglašavanje s niskotarifnim kompanijama, a dvije turističke zajednice ne primjenjuju tu praksu iz dva razloga; 1) subvencioniranje zajedničkog oglašavanja im nije prioritet i 2) niskotarifne kompanije ne iskazuju dovoljan interes.
Abstract (english)
This paper examines the justification for subsidizing low-cost airline companies in the Republic of Croatia. The motivation for research arises from adoption of a measure of subsidizing joint advertising of tourist boards, low-fare companies and partners. The aim of the research is to analyse the impact of low-cost airlines with an emphasis on Ryanair on generating tourism traffic and spending. The research was carried out using primary and secondary data. The survey results show an increase in tourist traffic generated by low-cost companies on the example of Zadar Airport and application of joint advertising by Croatian Tourist Board, the County Tourist Board in Zadar and other partners. By comparing the generated traffic and the realized consumption, it can be concluded that subsidizing of joint advertising is justified. The results of primary research have shown that five of total seven surveyed tourist boards subsidize joint advertising with low-cost companies, and two tourist boards do not apply this practice for two reasons; 1) subsidizing of joint advertising is not a priority and 2) low cost carriers do not show sufficient interest.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:162:505232
Study programmeTitle: Menadžment
Study programme type: sveučilišni
Study level: preddiplomski
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsRestricted access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
Created on2018-11-06 10:23:22