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undergraduate thesis
Stavovi studenata prema online kupovini
2018. urn:nbn:hr:162:282402
Gambiraža, Ivona
University of Zadar
Department of Economics

Cite this document

Gambiraža, I. (2018). Stavovi studenata prema online kupovini (Undergraduate thesis). Zadar: University of Zadar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:162:282402

Gambiraža, Ivona. "Stavovi studenata prema online kupovini." Undergraduate thesis, University of Zadar, 2018. https://urn.nsk.hr/urn:nbn:hr:162:282402

Gambiraža, Ivona. "Stavovi studenata prema online kupovini." Undergraduate thesis, University of Zadar, 2018. https://urn.nsk.hr/urn:nbn:hr:162:282402

Gambiraža, I. (2018). 'Stavovi studenata prema online kupovini', Undergraduate thesis, University of Zadar, accessed 08 December 2023, https://urn.nsk.hr/urn:nbn:hr:162:282402

Gambiraža I. Stavovi studenata prema online kupovini [Undergraduate thesis]. Zadar: University of Zadar; 2018 [cited 2023 December 08] Available at: https://urn.nsk.hr/urn:nbn:hr:162:282402

I. Gambiraža, "Stavovi studenata prema online kupovini", Undergraduate thesis, University of Zadar, Zadar, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:162:282402

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Metadata
TitleStavovi studenata prema online kupovini
Title (english)Student's attitudes toward online shopping
AuthorIvona Gambiraža
MentorJosipa Perkov (mentor)
Committee memberAnte Panjkota (predsjednik povjerenstva)
Committee memberJosipa Perkov (član povjerenstva)
Committee memberJurica Bosna (član povjerenstva)
GranterUniversity of Zadar
(Department of Economics)
Zadar
Defense date and country2018-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract
Napredak u tehnologiji omogućio je potrošačima da na što jednostavniji način dođu do željenih proizvoda ili usluga. U usporedbi s fizičkim trgovinama, online trgovine imaju mnoge prednosti: potrošači štede vrijeme, ne putuju do trgovina i ne čekaju u redovima. Danas online potrošači imaju veću kontrolu i moć od potrošača fizičkih trgovina, jer internet nudi veću interakciju između potrošača i proizvoda ili usluga, kao i veću dostupnost informacija o proizvodima. Međutim, online trgovine također imaju nedostatke u usporedbi s fizičkim trgovinama. U online trgovinama kupac ne može dodirnuti, osjetiti, pomirisati ili degustirati proizvod. Tako potrošači razvijaju nisko povjerenje te doživljavaju povišen rizik zbog nedostatka komunikacije licem u lice. „Među mlađim generacijama internet se koristi u različite svrhe počevši od zabave, učenja pa sve do kupovanja proizvoda i usluga. Za razliku od prethodnih generacija, nove generacije puno su otvorenije i spremne na dijeljenje informacija putem mreže“ (Strugar i sur., 2001). Takav način ponašanja potrošača prethodi problemima online kupovine kao što su: sigurnost kartičnog poslovanja, zaštita privatnosti i osobnih informacija, troškovi dostave, kvaliteta proizvoda, zastoji u isporuci i drugi problemi.
Abstract (english)
Technological advances have enabled consumers to find the products or services they want in the simplest way. Compared to physical stores, online stores have many advantages: consumers save time, do not travel to the store and do not wait in rows. Today, online consumers have greater control and power than consumers in physical stores because the internet offers greater interaction between consumers and products or services as well as greater availability of product information. However, online stores also have disadvantages compared to physical stores. In online stores, the customer can not touch, feel, smell or taste the product. Thus, consumers develop low confidence and experience an increased risk due to lack of face-to-face communication. „Among younger generations, the internet is used for various purposes, starting with fun, learning, and even buying products and services. Unlike previous generations, new generations are much more open and ready to share information over the network“ (Strugar i sur., 2001). Such consumer behavior is preceded by online shopping problems such as card security, privacy and personal information, delivery costs, product quality, delivery delays and other issues.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:162:282402
Study programmeTitle: Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-11-06 09:51:25