prikaz prve stranice dokumenta Discourse analysis of advertisements in magazines for women: the case of Cosmopolitan and Gloria
Access restricted to students and staff of home institution
master's thesis
Discourse analysis of advertisements in magazines for women: the case of Cosmopolitan and Gloria
2018. urn:nbn:hr:162:489888
Bolonja, Tea
University of Zadar
Department of English

Cite this document

Bolonja, T. (2018). Discourse analysis of advertisements in magazines for women: the case of Cosmopolitan and Gloria (Master's thesis). Zadar: University of Zadar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:162:489888

Bolonja, Tea. "Discourse analysis of advertisements in magazines for women: the case of Cosmopolitan and Gloria." Master's thesis, University of Zadar, 2018. https://urn.nsk.hr/urn:nbn:hr:162:489888

Bolonja, Tea. "Discourse analysis of advertisements in magazines for women: the case of Cosmopolitan and Gloria." Master's thesis, University of Zadar, 2018. https://urn.nsk.hr/urn:nbn:hr:162:489888

Bolonja, T. (2018). 'Discourse analysis of advertisements in magazines for women: the case of Cosmopolitan and Gloria', Master's thesis, University of Zadar, accessed 04 December 2024, https://urn.nsk.hr/urn:nbn:hr:162:489888

Bolonja T. Discourse analysis of advertisements in magazines for women: the case of Cosmopolitan and Gloria [Master's thesis]. Zadar: University of Zadar; 2018 [cited 2024 December 04] Available at: https://urn.nsk.hr/urn:nbn:hr:162:489888

T. Bolonja, "Discourse analysis of advertisements in magazines for women: the case of Cosmopolitan and Gloria", Master's thesis, University of Zadar, Zadar, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:162:489888

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Metadata
TitleDiscourse analysis of advertisements in magazines for women: the case of Cosmopolitan and Gloria
Title (croatian)Analiza diskursa oglasa u časopisima za žene: primjer Cosmopolitana i Glorie
AuthorTea Bolonja
MentorIvo Fabijanić (mentor)
Committee memberIvo Fabijanić (predsjednik povjerenstva)
Committee memberLidija Štrmelj (član povjerenstva)
Committee memberAleksandra Krajnović (član povjerenstva)
GranterUniversity of Zadar
(Department of English)
Zadar
Defense date and country2018-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		HUMANISTIC SCIENCES
Philology
Anglistics
Abstract
The aim of this paper is to explore and present discursive features used in advertisements in Croatian editions of magazines for women and compare the findings to those of researches done on similar topic. The corpus for the analysis has been collected from two magazines, Gloria, which is a Croatian magazine, and Croatian edition of Cosmopolitan which has more than 40 editions across the world. The analysis was conducted on three levels – textual, discourse practice and social practice. What has been concluded is that a variety of discursive features is used on all three levels of the analysis in order to attract the customers and persuade them into buying the product.
Abstract (croatian)
Istraživanje provedeno u svrhu ovog rada ima za cilj prikazati diskurzivne elemente korištene u oglasima u hrvatskim izdanjima časopisa za žene te usporediti nalaze sa rezultatima istraživanja provedenih na sličnu temu. Istraživački korpus obuhvaća osam izdanja dva časopisa za žene od kojih je jedan izvorno hrvatski, Gloria, a jedan hrvatsko izdanje internacionalnog časopisa Cosmopolitan. Analiza je provedena na tri razine - lingvističkoj, diskurzivnoj i društvenoj. Zaključeno je kako se brojne diskurzivne elemente koriste u oglašavanju u svrhu privlačenja i navođenja pojedinaca na kupnju oglašenog proizvoda.
Keywords
Keywords (croatian)
Languageenglish
URN:NBNurn:nbn:hr:162:489888
Study programmeTitle: English Language and Literature (double major); specializations in: Teaching, Research
Course: Teaching
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra engleskog jezika i književnosti (magistar/magistra engleskog jezika i književnosti)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-11-05 10:46:01