The main focus of this paper was disneyfication in the 21st century, with a special emphasis on its implications in the tourism sector. The paper was intended to give an overview of this phenomenon and its impact on the work of tourist facilities and the behaviour of subjects in tourism. The research was conducted based on the study of professional literature that is referential to the given topic. The forces that led to the emergence of the phenomenon and that influented its expansion were described, the notion of disneyfication and its scope in terms of the areas of modern life it encompasses were defined and four dimensions of disneyfication in which it differs from other phenomena od the 21st century were studied. Also, hotels, restaurants and cruise ships were distinguished as particulary representative examples of this phenomenon in tourism and and an overview of the consequences that disneyfication has on society and the environment was given. Finally, the relationship between disneyfication and McDonaldization, which often interact and especially in tourism, was studied. It can be concluded that disneyfication has a significant impact on tourism in the 21st century, especially through the creation of staged destinations or the transformation of existing ones to be more appropriate for postmodern tourists. It also has an important influence in the promotion of consumerism and consumer culture, which is most noticeable from the dimensions of hybrid consumption and the promotion and sale of goods and services. This phenomenon causes various negative consequences for the socio-cultural and natural environment and a shift in the value system, in which the purchasing power of an individual or the quantity of the purchased products and consumed services gains on importance.