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master's thesis
Strategija diferencijacije u automobilskoj industriji
2017. urn:nbn:hr:162:261882
Radulić Glibo, Kristina
University of Zadar
Department of Economics

Cite this document

Radulić Glibo, K. (2017). Strategija diferencijacije u automobilskoj industriji (Master's thesis). Zadar: University of Zadar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:162:261882

Radulić Glibo, Kristina. "Strategija diferencijacije u automobilskoj industriji." Master's thesis, University of Zadar, 2017. https://urn.nsk.hr/urn:nbn:hr:162:261882

Radulić Glibo, Kristina. "Strategija diferencijacije u automobilskoj industriji." Master's thesis, University of Zadar, 2017. https://urn.nsk.hr/urn:nbn:hr:162:261882

Radulić Glibo, K. (2017). 'Strategija diferencijacije u automobilskoj industriji', Master's thesis, University of Zadar, accessed 26 December 2024, https://urn.nsk.hr/urn:nbn:hr:162:261882

Radulić Glibo K. Strategija diferencijacije u automobilskoj industriji [Master's thesis]. Zadar: University of Zadar; 2017 [cited 2024 December 26] Available at: https://urn.nsk.hr/urn:nbn:hr:162:261882

K. Radulić Glibo, "Strategija diferencijacije u automobilskoj industriji", Master's thesis, University of Zadar, Zadar, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:162:261882

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Metadata
TitleStrategija diferencijacije u automobilskoj industriji
Title (english)Differentiation strategy in automobile industry
AuthorKristina Radulić Glibo
MentorMladen Rajko (mentor)
Committee memberBerislav Bolfek (predsjednik povjerenstva)
Committee memberMladen Rajko (član povjerenstva)
Committee memberAnita Peša (član povjerenstva)
GranterUniversity of Zadar
(Department of Economics)
Zadar
Defense date and country2017-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
U radu je predstavljena analiza automobilske industrije, koja je suočena s brojnim izazovima. Najznačajniji su ekonomski, društveni i ekološki. Prikazan je teoretski pregled pojmova strateškog menadžmenta, detaljno je razjašnjena strategija diferencijacije i prikazana je studija slučaja. Ona pokazuje na koji je način vodeći proizvođač automobila BMW u premium automobilskoj industriji integrirao strategiju diferencijacije u svoje poslovanje. U radu se postavlja pitanje - je li moguće strategiju diferencijacije povezati s dugoročnim i pozitivnim poslovanjem sudionika u automobilskoj industriji, prvenstveno proizvođačima automobila. Prema tome provedeno je istraživanje odnosa tih dviju varijabli. Može se zaključiti kako postoji pozitivna veza između strategije diferencijacije te održivog i profitabilnog poslovanja sudionika unutar industrije.
Abstract (english)
The study analyses the automobile industry, which faces numerous challenges. The most significant are economic, social and environmental challenges. A theoretical overview of strategic management concepts is presented, a differentiation strategy is explained in detail and a case study is shown showing how the leading BMW car marker in the premium automotive industry has integrated the differentiation strategy into its business. There is a simple question – is the differentiation strategy associated with the long-term and positive business of car industry participants, primarily car makers. Consequently, the correlation of these two variables was examined. It can be concluded that there is a positive link between the strategy of differentiation and the sustainable and profitable business operations of industry participants.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:162:261882
Study programmeTitle: Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-01-29 10:41:13