This work observes and analyses the impact of natural-geographic and sociogeographic factors on the tourism of Drniš area. Drniš area is part of Šibenik-Knin County and encompasses Town of Drniš and Municipalities of Ružić, Promina and Unešić. Although the area belongs to poor and underdeveloped part of the Republic of Croatia, it has great potential for the development of rural tourism because of good traffic connections and natural beauties. The biggest problem of this area is the decreasing number of young, and especially highly educated population, which is the main factor of economic development regarding social innovations and the development of tourism. Despite of the above mentioned, tendency of growth of tourist arrivals is present every year. Also, SWOT analysis with the review of strengths and weaknesses of tourism, as well as opportunities and threats for the future tourism development in Drniš area was made. The analysis is based on the studied literature, analysis of data, information, condition and needs of the Drniš area.