Access restricted to students and staff of home institution
master's thesis
The characteristics of Facebook as a new social media platform

Lorena Treskavica (2016)
Sveučilište u Zadru
Odjel za turizam i komunikacijske znanosti
Metadata
TitleObilježja funkcije Facebook-a kao novog medija
AuthorLorena Treskavica
Mentor(s)Đani Bunja (thesis advisor)
Abstract
Danas su mediji dominantna snaga koja upravlja nama i našim životima. Oni su najvažnije sredstvo javnog komuniciranja, forum za razmjenu mišljenja, prostor multi-kulturalne razmjene, sredstvo proizvodnje žanrova popularne kulture i izvor mnogih znanja i informacija. Digitalna tehnologija otvorila je vrata novim mogućnostima stvaranja i prenošenja informacija u raznoraznim oblicima uz pomoć medija. Konvergencija medija je proces kojim se objedinjuju sve dosadašnje odlike starih medija i koje su, zahvaljujući digitalnim platformama, dobile multimedijske i interaktivne značajke. Masivnost, multimedijalnost i interaktivnost najvažniji su pojmovi u razumijevanju i korištenju novih medija. Internet igra važnu ulogu u tome jer globalna mreža povezuje ogroman broj jedinica od kojih je svaka sa svakom međusobno poveziva. Skoro sve vrste tradicionalnih medija polako nestaju jer se nalazimo u periodu kada internet i novi mediji vode glavnu riječ u smislu informiranja, obrazovanja, zabave i komuniciranja. Jedan od najmasovnijih novih medija je upravo Facebook,društvena mreža koja je postala najbrže a moglo bi se čak reći najpouzdanije sredstvo komunikacije iz razloga što je oslobođeno uređivačke politike koja je često u rukama sila moći i političke indoktrinacije. Nije svaka vijest na mreži, naravno, provjerena i točna, ali je provjerljiva i moguće ju je odmah korigirati. I to je ono što čini društvene medije toliko popularnim. Kroz rad smo se bavili pitanjima vezanim za obilježja i funkcije novih medija, na koji način i koliko se koriste, što se događa s tradicionalnim medijima te kakva je njihova budućnost.
Keywordsnew media Internet convergence social network
Parallel title (English)The characteristics of Facebook as a new social media platform
Committee MembersGoran Pavelin (committee chairperson)
Ljiljana Zekanović-Korona (committee member)
GranterSveučilište u Zadru
Lower level organizational unitsOdjel za turizam i komunikacijske znanosti
PlaceZadar
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Information and Communication Sciences
Mass Media
Study programme typeuniversity
Study levelgraduate
Study programmeJournalism and Public Relations
Academic title abbreviationmag. nov. et rel. publ.
Genremaster's thesis
Language Croatian
Defense date2016-05-30
Parallel abstract (English)
Media today have become a dominant force which dominate not only us as human beings but our whole life span as well. It is the most important medium of public communication, a forum for the exchange of views, space for multicultural exchanges, mediator of production genres of popular culture and a source of many knowledge and information. Digital technology has opened the door to new possibilities of creating and transmitting information in various forms with the help of the media. Media convergence is a process that combines all previous aspects of the old media and that, thanks to digital platforms, received multimedia and interactive features. Massiveness, multimedia and interactivity are the most important concepts in the understanding and use of new media. Internet plays an important role as a global network which connects a huge number of units. Almost all types of traditional media are disappearing because we are in a period when the Internet and new media have the main word in terms of information, education, entertainment and communication. One of the biggest new media is Facebook, a social network that has become the fastest and the most reliable medium of communication because it is free of editorial policy, which is often in the hands of the forces of power and political indoctrination. Of course, not every online news is proven and accurate, but is verifiable and can be immediately corrected. And that is what makes social media so popular. Throughout this paper, the author will deal with issues connected to characteristics and functions of new media. The author will examine in which way and how much they are used in daily life, what happens with traditional media and the consequences for the future of such media.
Parallel keywords (Croatian)novi mediji Internet konvergencija društvena mreža
Resource typetext
Access conditionAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:162:066431
CommitterMarta Unković