prikaz prve stranice dokumenta Brenidranje gastronomije Like na primjeru ličkog krumpira
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master's thesis
Brenidranje gastronomije Like na primjeru ličkog krumpira
2017. urn:nbn:hr:162:627976
Samarđić, Karla
University of Zadar
Department of Tourism and Communication Sciences

Cite this document

Samarđić, K. (2017). Brenidranje gastronomije Like na primjeru ličkog krumpira (Master's thesis). Zadar: University of Zadar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:162:627976

Samarđić, Karla. "Brenidranje gastronomije Like na primjeru ličkog krumpira." Master's thesis, University of Zadar, 2017. https://urn.nsk.hr/urn:nbn:hr:162:627976

Samarđić, Karla. "Brenidranje gastronomije Like na primjeru ličkog krumpira." Master's thesis, University of Zadar, 2017. https://urn.nsk.hr/urn:nbn:hr:162:627976

Samarđić, K. (2017). 'Brenidranje gastronomije Like na primjeru ličkog krumpira', Master's thesis, University of Zadar, accessed 01 April 2025, https://urn.nsk.hr/urn:nbn:hr:162:627976

Samarđić K. Brenidranje gastronomije Like na primjeru ličkog krumpira [Master's thesis]. Zadar: University of Zadar; 2017 [cited 2025 April 01] Available at: https://urn.nsk.hr/urn:nbn:hr:162:627976

K. Samarđić, "Brenidranje gastronomije Like na primjeru ličkog krumpira", Master's thesis, University of Zadar, Zadar, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:162:627976

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Metadata
TitleBrenidranje gastronomije Like na primjeru ličkog krumpira
Title (english)Branding the gastronomy of Lika region: the example of the Lika's potato
AuthorKarla Samarđić
MentorBožena Krce Miočić (mentor)
Committee memberBožena Krce Miočić (predsjednik povjerenstva)
Committee memberĐani Bunja (član povjerenstva)
Committee memberAnđelko Vrsaljko (član povjerenstva)
GranterUniversity of Zadar
(Department of Tourism and Communication Sciences)
Zadar
Defense date and country2017-11-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Rad se bavi istraživanjem područja gastronomije i gastro turizma te kako utječu na razvoj turističke ponude destinacije Like, na razvoj lokalne zajednice i koju ulogu u tome ima brendiranje. Kroz rad se obrađuje kako izraditi marketinški plan i koji su to glavni elementi stvaranja brenda. Nadalje, istražuju se obilježja ponašanja suvremenog potrošača i koji trendovi prevladavaju na turstičkom tržištu posljednjih nekoliko godina s posebnim naglaskom na trendove u prehrambenim navikama potrošača.... More Teoretski dio rada još obuhvaća i marketing hrane te opisuje gastronomiju kao važan dio turističke ponude. Obrađuje se kako gastro turizam trenutno funkcionira u svijetu i Hrvatskoj te se pojašnjava važnost gastronomije kao dio identiteta pojedine zajednice i turističke destinacije. Navode se i podaci te osnovna obilježja Ličko-senjske županije u gospodarskim i turističkim kretanjima. U nastavku se obrađuje gastronomska ponuda Like, zatim krumpir i njegovo značnje u prehrani što je uvod u obradu i osvrt na obilježja ličkog krumpira. Nakon toga se iznose podaci o stavovima i potrošnji turista u Hrvatskoj, a nakon obrade teoretskog okvira u empirijskom dijelu je provedeno kvalitativno istraživanje metodom intervjua čime su se prikupili primarni podaci. Rezultati intervju ukazuju kako ispitanici sugeriraju da definirana marketinška strategija gastronomske ponude povoljno utječe na turizam u Lici, ali i da se treba jasno fokusirati i pažljivo formirati takvu ponudu, te da kvalitetna gastronomska ponuda utječe na stvaranje dodatne vrijednosti turističke ponude i povećanje broja gostiju. Na temelju teorijskog okvira i empirijskog dijela rada izradio se prijedlog koraka za brendiranje gastronomije Like na primjeru ličkog krumpira. Less
Abstract (english)
The subject of this thesis is the research of gastronomy and gastro tourism, how they influence on the development of the tourist offer of Lika and local community through the role of branding. The thesis deals with ways of making a marketing plan and which are the main elements of creating brand. Furthermore, there is a research of the characteristics of modern consumer behavior and which trends have prevailed in the market for the last few years, with particular emphasis on trends in... More consumer habits. The theoretical part of the thesis includes research of food marketing and describes gastronomy as an important part of the tourist offer. It was analyzed how is gastro tourism currently developing in the world and Croatia and clarifies the importance of gastronomy as part of the identity of a particular community and tourist destination. Further, in thesis are mentioned informations and basic features of Licko-senjska county about economic and tourist trends. The following is processing gastronomic offer of Lika, Lika's potato and its importance in the diet, which is an introduction to the processing and review of licki potato. Also, informations and data about attitudes and consumption of tourists in Croatia are presented. After finishing theoretical framework there has been elaborated empirical research including qualitative study and that was conducted using the method of interview, gathering the primary data. The results of the interview indicate that respondents suggest that a defined marketing strategy for gastronomy has a favorable impact on tourism in Lika, but that the offer must be clearly focused and carefully formed. Also, they indicate that quality of gastronomy has an impact on creating additional value for tourist destination and increasing the number of guests. Based on the theoretical framework and the empirical research proposal was being made with the steps for branding gastronomy of Lika region based on example of Lika's potato. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:162:627976
Study programmeTitle: Entrepreneurship in Culture and Tourism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-12-19 12:37:40
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