Food is an important ontological need of every human being. Without food people could not survive. The food industry is important because it is linked with agriculture and maritime/seafood sector and even service sector (eg. tourism); it may also affect employment strategies, the politics of creating new jobs in the form of agriculture family firms (OPG), it may influence ecological and demografic movements etc. This paper describes the importance of marketing and branding in the food industry. Digital technology can help in making advertising of the food industry in an easier and more effective way. Branding is a two way communication. By collecting information about Internet users (CRM – customer relationship management) digital trails can find a lot about consumers. This entailsgreat amout of other information (and even people who do not want to share their information with others), and such information about each person is collected to create a relationship between the brand and the customer. Therefore, CRM is about connecting the components of sales, the representation of sociology and psychology in the promotion of products, Internet advertising and digital marketing rewriting. Some believe that the aforementioned customer attraction method is unethical, but it is an adequate reflection of the way modern marketing works. Digital branding for the food industry and for other industries has become extremely important. In addition to the description of the branding process, some examples of brands in the food industry, gastronomy in tourism, and new trends in branding in the food industry have been presented in this paper.