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Razvoj kozmetičke industrije u RH i Europskoj Uniji s osvrtom na marketing miks
Paula Bilaver (2017)
University of Zadar
Department of Economics
Cite this document

Bilaver, P. (2017). Razvoj kozmetičke industrije u RH i Europskoj Uniji s osvrtom na marketing miks (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:162:014391

Bilaver, Paula. "Razvoj kozmetičke industrije u RH i Europskoj Uniji s osvrtom na marketing miks." Undergraduate thesis, University of Zadar, 2017. https://urn.nsk.hr/urn:nbn:hr:162:014391

Bilaver, Paula. "Razvoj kozmetičke industrije u RH i Europskoj Uniji s osvrtom na marketing miks." Undergraduate thesis, University of Zadar, 2017. https://urn.nsk.hr/urn:nbn:hr:162:014391

Bilaver, P. (2017). 'Razvoj kozmetičke industrije u RH i Europskoj Uniji s osvrtom na marketing miks', Undergraduate thesis, University of Zadar, accessed 22 February 2020, https://urn.nsk.hr/urn:nbn:hr:162:014391

Bilaver P. Razvoj kozmetičke industrije u RH i Europskoj Uniji s osvrtom na marketing miks [Undergraduate thesis]. Zadar: University of Zadar; 2017 [cited 2020 February 22] Available at: https://urn.nsk.hr/urn:nbn:hr:162:014391

P. Bilaver, "Razvoj kozmetičke industrije u RH i Europskoj Uniji s osvrtom na marketing miks", Undergraduate thesis, University of Zadar, Zadar, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:162:014391

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Metadata
TitleRazvoj kozmetičke industrije u RH i Europskoj Uniji s osvrtom na marketing miks
Title (english)Development of Cosmetics Industry in Croatia and European union with specific Emphasis on Marketing Mix
AuthorPaula Bilaver
MentorAleksandra Krajnović (mentor)
Committee memberIvona Mikulandra Volić (predsjednik povjerenstva)
Committee memberAleksandra Krajnović (član povjerenstva)
Committee memberJurica Bosna (član povjerenstva)
GranterUniversity of Zadar
(Department of Economics)
Zadar
Defense date and country2017-06-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Kozmetička industrija odnosi se na proizvodnju kemijskih spojeva čiji je finalni zadatak zaštita ljudskog tijela. Vizija i misija poslovanja danas se prebacila sa kemijskih spojeva na pružanje zadovoljstva potrošačima uz poštivanje pravnih regulativa. Cilj ovog istraživanja je otkriti kojim marketinškim strategijama kozmetička industrija zadržava svoje potrošače, dok istovremeno ulaže u nove tehnologije, povećanje prihoda, te ne šteti određenom etičkom kodeksu. Strategije za postizanje navedenih ciljeva razlikuju se ovisno o kategoriji proizvoda, kupovnoj moći potrošača, ali i geografskoj pripadnosti. Svrha ovog rada je prikazati analizu tržišta kozmetičke industrije u Republici Hrvatskoj i Europskoj uniji, kao i istražiti način na koji treba prilagoditi marketing miks aktualnoj tržišnoj situaciji.
Abstract (english)
Cosmetics industry refers to producing of chemical compounds with its final purpose of providing human's body protection and care. The vision and mission of today's business turned from chemical compounds into providing pleasure for customers by answering the trends and constantly growing needs, and also by following the legal regulations. The aim of this research is to reveale which marketing strategies make the cosmetics industry to keep its consumers, with investing in new technologies at the same time, as with increasing income, without harming the specific code of ethics. The strategies to achieve the above mentioned aims vary depending on the product category, as on purchasing power of consumers, but also on geographical affiliation. The purpose of this study is to present analysis of market cosmetics industry in Croatia and in the European Union, as well as explore the way how to adjust the marketing mix the current marketing situation.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:162:014391
Study programmeTitle: Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
Created on2017-08-31 09:28:52