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undergraduate thesis
Sustavi preporuke kao alat e-trgovine
2016. urn:nbn:hr:162:293037
Vulić, Ines
University of Zadar
Department of Economics

Cite this document

Vulić, I. (2016). Sustavi preporuke kao alat e-trgovine (Undergraduate thesis). Zadar: University of Zadar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:162:293037

Vulić, Ines. "Sustavi preporuke kao alat e-trgovine." Undergraduate thesis, University of Zadar, 2016. https://urn.nsk.hr/urn:nbn:hr:162:293037

Vulić, Ines. "Sustavi preporuke kao alat e-trgovine." Undergraduate thesis, University of Zadar, 2016. https://urn.nsk.hr/urn:nbn:hr:162:293037

Vulić, I. (2016). 'Sustavi preporuke kao alat e-trgovine', Undergraduate thesis, University of Zadar, accessed 29 December 2024, https://urn.nsk.hr/urn:nbn:hr:162:293037

Vulić I. Sustavi preporuke kao alat e-trgovine [Undergraduate thesis]. Zadar: University of Zadar; 2016 [cited 2024 December 29] Available at: https://urn.nsk.hr/urn:nbn:hr:162:293037

I. Vulić, "Sustavi preporuke kao alat e-trgovine", Undergraduate thesis, University of Zadar, Zadar, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:162:293037

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Metadata
TitleSustavi preporuke kao alat e-trgovine
Title (english)Recommendation system as an E-commerce Tool
AuthorInes Vulić
MentorAnte Panjkota (mentor)
Committee memberJosipa Perkov (predsjednik povjerenstva)
Committee memberAnte Panjkota (član povjerenstva)
Committee memberIvona Mikulandra Volić (član povjerenstva)
GranterUniversity of Zadar
(Department of Economics)
Zadar
Defense date and country2016-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Zahvaljujući e-poslovanju, poslovni modeli počeli su se mijenjati, i ta je promjena dovela do napuštanja tradicionalnog odnosa kupac-prodavač. Kupci danas sve više sudjeluju u kreiranju novih roba i usluga. E-trgovina je od samih početaka najrazvijenije i najdinamičnije područje e-poslovanja. Personalizacija je postala iznimno važna u svim segmentima e-poslovanja i sustavi preporuka jedan su od alata personalizacije ponude. Sustavi za preporuke mogu biti vrijedna konkurentna prednost maloprodajnim poduzećima, naročito u e-trgovini. Sustav koji generira dobre preporuke može poticati povjerenje u poduzeće i pomoći korisnicima pri pronalasku artikala koje doista žele.
Abstract (english)
Thanks to e-business, the way of business models began to change, and this change has led to the abandonment of the traditional customer-vendor relationships. Customers today are increasingly participating in the creation of new goods and services. E-commerce is from the very beginning one of the most developed and most dynamic area of e-business. Personalization has become extremely important in all aspects of e-business systems and recommendations are one of the tools to personalize the offers. Systems for recommendations can be a valuable competitive advantage to retail businesses, especially in e-commerce. A system that generates good recommendations can encourage confidence in the company and help users in finding items that they really want.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:162:293037
Study programmeTitle: Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-07-14 08:56:47