The topic of this thesis is Human resource management in the context of lifelong learning in the city of Zadar. The thesis consists of teorethical part which demonstrates the issue of the topic, whilst the other part consists of research conducted for the purpose of this thesis. Theoretical elaboration of the topic consists of the theorethical insights concerning the human resources, lifelong learning and the education in the context of tourism. The definition of human potentials within the context of human resources management has been defined. Also, the lifelong learning and all its forms have been defined. The education in tourism had been elaborated through formal, non formal and informal form. The topic of the primary research is examination whether the organizations or institutions in tourism systematically invest in education of their employees. The research data were collected using the questionnaires. Research included 103 respondents employed in the hotels, tourist agencies, hostels and other objects involved in the tourism activities in the area of the town of Zadar in which the possibility of lifelong learning exists. Organizations in Zadar which invest in human resources by encouraging lifelong learning are also more competitive organizations than those who do not invest in human resources. Most respondents consider that with the investment in the education their own workplace satisfaction would increase. Also, most of the respondents have shown interest for such form of perfecting. A large number of the respondent considers the disinterest and ignorance as principal reasons why the lifelong learning is not conducted.