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master's thesis
Consumerism and the crisis of postmodern identities in White Noise, Fight Club and You Too Can Have a Body Like Mine
2022. urn:nbn:hr:162:203812
Šestak, Valentina
University of Zadar
Department of English

Cite this document

Šestak, V. (2022). Consumerism and the crisis of postmodern identities in White Noise, Fight Club and You Too Can Have a Body Like Mine (Master's thesis). Zadar: University of Zadar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:162:203812

Šestak, Valentina. "Consumerism and the crisis of postmodern identities in White Noise, Fight Club and You Too Can Have a Body Like Mine." Master's thesis, University of Zadar, 2022. https://urn.nsk.hr/urn:nbn:hr:162:203812

Šestak, Valentina. "Consumerism and the crisis of postmodern identities in White Noise, Fight Club and You Too Can Have a Body Like Mine." Master's thesis, University of Zadar, 2022. https://urn.nsk.hr/urn:nbn:hr:162:203812

Šestak, V. (2022). 'Consumerism and the crisis of postmodern identities in White Noise, Fight Club and You Too Can Have a Body Like Mine', Master's thesis, University of Zadar, accessed 18 April 2024, https://urn.nsk.hr/urn:nbn:hr:162:203812

Šestak V. Consumerism and the crisis of postmodern identities in White Noise, Fight Club and You Too Can Have a Body Like Mine [Master's thesis]. Zadar: University of Zadar; 2022 [cited 2024 April 18] Available at: https://urn.nsk.hr/urn:nbn:hr:162:203812

V. Šestak, "Consumerism and the crisis of postmodern identities in White Noise, Fight Club and You Too Can Have a Body Like Mine", Master's thesis, University of Zadar, Zadar, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:162:203812

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Metadata
TitleConsumerism and the crisis of postmodern identities in White Noise, Fight Club and You Too Can Have a Body Like Mine
Title (croatian)Konzumerizam i kriza postmodernističkih identiteta u romanima White Noise, Fight Club i You Too Can Have a Body Like Mine
AuthorValentina Šestak
MentorMarko Lukić (mentor)
Committee memberTomislav Kuzmanović (predsjednik povjerenstva)
Committee memberZlatko Bukač (član povjerenstva)
Committee memberMarko Lukić (član povjerenstva)
GranterUniversity of Zadar
(Department of English)
Zadar
Defense date and country2022-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		HUMANISTIC SCIENCES
Philology
Theory and History of Literature
Abstract
This Master's thesis aims to present the main aspects of the ideology and the phenomenon of consumerism as discussed in the work of Jean Baudrillard, and explore the idea that postmodern identities are predominantly constructed through consumption. Thanks to the technological development and profusion of mass media, the logic of consumption now rules almost all spheres of life, from personal desires and identities to interpersonal relationships etc., and it has lead to the creation of a global ‘society of the spectacle’ characterized by fatigue and alienation, as well as feelings of insecurity and confusion regarding personal identities and one's role in society. The analysis of these issues through the example of Don DeLillo's White Noise and Cuck Palahniuk's Fight Club has showed that the rise of consumerist values in postmodernity has significantly contributed to a general crisis of masculine identity, which resulted in a revival of more traditional notions of masculinity linked to violence. The analysis of Alexandra Kleeman's You Too Can Have a Body Like Mine showed that female identities are closely linked to image and consumption, and that the estrangement of the subject typical of the postmodern society is also reflected in the individual's relationship with the body.
Abstract (croatian)
Cilj ovog diplomskog rada je analizirati glavne aspekte ideologije i pojave konzumerizma na temelju rada Jeana Baudrillarda te razmotriti tezu da se postmodernistički identiteti uglavnom izgrađuju putem kozumacije. Zahvaljujući tehnološkom razvoju i sve većem utjecaju masovnih medija, logika konzumacije upravlja gotovo svim sferama života, od vlastitih želja i osobnih identiteta do međusobnih odnosa itd., te je dovela do stvaranja globalnog ‘društva spektakla’ obilježenog pasivnošću, otuđenjem te osjećajima nesigurnosti u pogledu osobnih identiteta i uloge pojedinca u društvu. Analizom tih problema na primjeru romana White noise autora Don DeLilla te romana Fight club autora Chucka Palahniuka, pokazalo se da je porast konzumerističkih vrijednosti u postmodernizmu u značajnoj mjeri pridonio općoj krizi muškog identiteta, što je rezultiralo oživljavanjem tradicionalnijih pogleda na muževnost povezanih s nasiljem. Analizom romana You too can have a body like mine autorice Alexandre Kleeman pokazalo se da su ženski identiteti usko povezani s izgledom odnosno imidžem i konzumacijom, te da se otuđenost subjekta karakteristična za postmodernistička društva isto tako odražava na odnos pojedinca s vlastitim tijelom.
Keywords
Keywords (croatian)
Languageenglish
URN:NBNurn:nbn:hr:162:203812
Study programmeTitle: English Language and Literature (double major); specializations in: Teaching, Research
Course: Teaching
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra edukacije engleskog jezika i književnosti (magistar/magistra edukacije engleskog jezika i književnosti)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-11-08 13:27:39