Tourism is a major driver of world economies and population movements. A country that has a developed tourism is gaining recognition on the market. Croatia is a country rich in numerous natural and cultural resources, has an indented coastline and a pleasant climate, as well as many other conditions necessary for the further development of tourism through which it can stand out even more in the market. In addition to all other prerequisites for the development of tourism, technology is also very important today. The constant development of information and communication technologies has contributed to the huge growth of tourism and the increased range of supply and demand in the market. Private renters use information and communication technologies to promote themselves, ie to make a potential guest choose their accommodation for their future stay, but also to offer tourists before their arrival and at the time of arrival to a particular destination: information about facilities, services, attractions and activities in the destination, etc. Today it is crucial to offer information to guests at the right time and just for that the information and communication technology is important. It is also the reason why more and more renters use ICT. ICT also allows them to target specific target groups and facilitate mutual communication between renters and their potential guests, thus saving time to both guests and accommodation providers which is considered to be a certain market advantage in tourism. Split-Dalmatia county is located in the central part of the Adriatic coast. It has a very favorable Mediterranean climate with hot summers and mild winters and a very rich historical tradition. Because of all this, it is very attractive to many tourists who visit it every year. The increased number of tourists leads to an increase in accommodation capacity, so more and more small private renters are deciding to host tourists in their homes and at the same time earn some money. Questions arise as to how many small renters use new technologies to rent their own accommodation, how many of them still primarily use the services of travel agencies and which are the new technologies or which social media they use to advertise their own accommodation facilities. Furthermore, how important are reviews to small renters, whether they have their own guest base that has been coming to them for years or new guests are constantly coming to them via social media. This paper seeks to obtain answers to the questions above and find out what are the trends in filling the accommodation of small renters in the Split-Dalmatia County.