The labor market inside Europe has expanded through Croatia joining the EU in 2013. In the media, Ireland is portrayed as the most popular emigration destination for Croats. The thesis “Media Representations of the Contemporary Emigration of Croats to Ireland” deals with the issue of emigration to Ireland through the analysis of the digital media such as online news portals, and the Facebook group Let’s go to Ireland. The first part of the thesis gives a brief insight into the waves of emigration and then looks at the contemporary context which leads to emigration. It also deals with the representation of Ireland and Croatia in digital news articles. Furthermore, this thesis provides an insight into the questions raised by the migration process, which are the question of home, homeland, lack of a sense of belonging, and the myth of return. Research shows how through virtual communities such as the Facebook group Let’s go to Ireland the aforementioned questions are being negotiated, and the psychological and the emotional aspect of the migration process is being facilitated.