| Abstract | Ovaj rad obrađuje temu VIII. Mediteranskih igara koje su održane 1979. godine u Splitu i gradovima disperzije Igara, ujedno i najveću do tad organiziranu sportsku manifestaciju na prostoru Jugoslavije. Važnost VIII. Mediteranskih igara se ističe na lokalnoj, regionalnoj, državnoj i međunarodnoj razini i to u područjima sporta, politike, ekonomije i gospodarstva, kulture, turizma, medija, organizacije, tehnologije, tehničkih aspekata i građevinarstva. Grad Split je, u tadašnjoj Socijalističkoj Republici Hrvatskoj, koja je bila dijelom Socijalističke Federativne Republike Jugoslavije, nakon druge kandidature dobio domaćinstvo Mediteranskih igara zahvaljujući čemu je smješten na sportsku kartu svijeta. Između različitih utjecaja koji je događaj imao na grad i na njegovo stanovništvo, najvažniji je infrastrukurni i građevinski razvitak koji je promijenio uvjete života kao i vizuru grada. Iako je kandidaturu podnio i dobio grad Split, u održavanju Igara je sudjelovalo i osam drugih gradova što je bio svojevrstan novitet, na kraju uspješan i pohvaljen. S obzirom na drugačiji ekonomski sustav prisutan u Jugoslaviji, u okviru VIII. Mediteranskih igara je prezentiran i novi sustav financiranja, što se pretežno očitovalo kroz samofinanciranje iako ono nije bilo u potpunosti realizirano. VIII. Mediteranske igre bile su inovativne i u drugim aspektima kao što su smještaj izravnih i neizravnih sudionika u već postojećim smještajnim kapacitetima, posebna rješenja prometovanja, novi sustavi akreditiranja te inovativna tehnološka rješenja. Inovativna rješenja su bila korištena i kod osmišljavanja i realiziranja dizajna loga i zastave VIII. Mediteranskih igara koji su prihvaćeni kao standardni simboli Mediteranskih igara općenito. Sportski dio Igara prezentiran je sa najvećim brojem organiziranih sportskih natjecanja do tada, ne samo na proteklim Mediteranskim igrama već i na Olimpijskim, što je također dalo na važnosti samih Igara. Cjelokupni događaj je bio odlično medijski popraćen, kako na lokalnim razinama tako i u svjetskim razmjerima što se između ostalog očitovalo i kroz izlaženje Mediteranpressa, službenog glasila Igara. Iako je medijska popraćenost bila odlična promidžba grada Splita i gradova disperzije kao i SR Hrvatske i SFR Jugoslavije općenito, njena širina bila je ujedno i zasnovana na interesu za Jugoslaviju kao državu sa jedinstvenim političkim, ekonomskim i društvenim sustavom. Stoga, ne začuđuje činjenica da je održavanje VIII. Mediteranskih igara nadišlo sportske „granice“ čime je ujedno i važnost samih Igara bila puno veća. |
| Abstract (english) | This paper deals with the theme of the VIII Mediterranean Games that took place in Split and cities of the Games dispersion in 1979. This was also the largest organized sporting event on Yugoslavian territory hitherto. The importance of the VIII Mediterranean Games has importance on local, regional, state and international level as well as in the fields of sport, politics, economy, culture, turism, media, organization, technology, tehnical aspects and construction. The city of Split, as a part of the Socialistic Republic of Croatia, which was again part of the Socialistic Federative Republic of Yugoslavia, has got the Mediterranan Games hosting after second candidature and thanks to it, it was positioned on the world sport map. Among all the influences which this manifestation had on the city and it local population, the most important was infrastructural and construction development that changed conditions of life as well as the city view. Altough the candidature was submitted by the city of Split, eight other cities were participating in the event, which was the novelty of its kind, and was eventually complimented on for its success. Within the VIII Mediterranean Games, a new financing system was presented, taking into account a specific existing economic system in Yugoslavia in general, which was manifasted mainly through self-financing altough it was not fully realized. VIII Mediterranean Games were innovative in other aspects as well, such as accomodation for direct and indirect participants in already existing accommodation capacities, special traffic solutions, new accreditation systems and innovative technological solutions. Innovative solutions have also been used in the VIII Mediterranean Games logo and flag design and implementation, which have been accepted as standard symbols of the Mediterranean Games. The sports part of the Games was presented with the largest number of organized sport competitions up to that time, not only at the past Mediterranean Games but also at the Olympic Games, which also gave importance to the Games itself. The whole event was well covered by the media, both locally and globally, as evidenced, among other things, by the launch of Mediteranpress, the official newsletter of the Games. Although the media coverage was an excellent promotion of the city of Split and the cities of dispersion, as well of the SR Croatia and the SFR Yugoslavia in general, its extent was at the same time based on the interest in Yugoslavia as a country with a unique political, economic and social system. Therefore, it is not surprising that the hosting of the VIII Mediterranean Games transcended the sports "borders", which made the Games itself much more important. |
