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master's thesis
Internetski memi u sociologijskoj perspektivi
2020. urn:nbn:hr:162:649050
Rušinović, Dino
University of Zadar
Department of Sociology

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Rušinović, D. (2020). Internetski memi u sociologijskoj perspektivi (Master's thesis). Zadar: University of Zadar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:162:649050

Rušinović, Dino. "Internetski memi u sociologijskoj perspektivi." Master's thesis, University of Zadar, 2020. https://urn.nsk.hr/urn:nbn:hr:162:649050

Rušinović, Dino. "Internetski memi u sociologijskoj perspektivi." Master's thesis, University of Zadar, 2020. https://urn.nsk.hr/urn:nbn:hr:162:649050

Rušinović, D. (2020). 'Internetski memi u sociologijskoj perspektivi', Master's thesis, University of Zadar, accessed 16 April 2024, https://urn.nsk.hr/urn:nbn:hr:162:649050

Rušinović D. Internetski memi u sociologijskoj perspektivi [Master's thesis]. Zadar: University of Zadar; 2020 [cited 2024 April 16] Available at: https://urn.nsk.hr/urn:nbn:hr:162:649050

D. Rušinović, "Internetski memi u sociologijskoj perspektivi", Master's thesis, University of Zadar, Zadar, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:162:649050

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Metadata
TitleInternetski memi u sociologijskoj perspektivi
Title (english)Internet meme in sociological perspective
AuthorDino Rušinović
MentorKrešimir Krolo (mentor)
Committee memberValerija Barada (predsjednik povjerenstva)
Committee memberSven Marcelić (član povjerenstva)
Committee memberKrešimir Krolo (član povjerenstva)
GranterUniversity of Zadar
(Department of Sociology)
Zadar
Defense date and country2020-06-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Sociology
Abstract
Problematika memetike i viralnosti desetljećima zaokuplja interes društveno-humanističkih znanstvenih disciplina, kako empirijski, tako i teorijski. Od prvih sociobioloških temelja proučavanja memetike prije gotovo pola stoljeća došlo je do napretka u tehnologiji, što je fokus s proučavanja mema kao kulturnog pandana bioloških gena – kulturnog replikatora, prebacilo u kulturni kontekst i sferu digitalnog doba. Od ponavljajućeg, prepoznatljivog izgleda pojedinih stilova građevnih lukova i stupova najednom dolazimo do istih takvih kombinacija tekstova i slika koje možemo svrstati u obitelji i žanrove internetskih mema. Polazište rada stavlja fokus na memetiku kao na sadržaj podložan umnožavanju, dok viralnost predstavlja sposobnost umnažanog sadržaja za brzu i opsegom veliku rasprostranjenost. Stvaranja i repliciranja takvog materijala nema bez pismenih korisnika internetskih društvenih mreža uključenih u digitalnu participativnost. U pregledu dosadašnjih dosega istraživanja medijskih pristupa posebno treba naglasiti Uses and gratifications theory (UGT) iz čijih teorijskih i empirijskih razmatranja je razvidno da postoje pozitivne i negativne karakteristike upotrebe internetskih društvenih mreža (IDM) i sadržaja na njima. Parsonsova AGIL-shema poslužit će kontekstualizaciji internetske memetike u sklopu funkcionalističke makro-paradigme, što predstavlja i glavni cilj rada. U konačnici, biti će riječi i o mogućnostima budućeg istraživanja navedene teme.
Abstract (english)
The problem of memetics and virality has, for decades, captured the interest of socio-humanistic scientific disciplines, both empirically and theoretically. Since the first sociobiological foundations of the study of memetics almost half a century ago, there have been advances in technology, which shifted the focus from the study of memes to the cultural counterpart of biological genes - the cultural replicator, into the cultural context and sphere of the digital age. From the repetitive, recognizable look of particular styles of building arches and columns, we come to the same combinations of texts and images that we can classify in the family and genres of Internet memes. The starting point focuses on memetics as content that is subject to multiplication, while virality represents the ability to multiply content for fast and wide spread. There is no way to create and replicate such material without the literate users of online social networks involved in digital participation. Uses and gratifications theory (UGT), whose theoretical and empirical considerations show that there are positive and negative characteristics for the use of digital social networks and it's content. Parsonian AGIL scheme will serve to contextualize Internet memetics within the functionalist macro-paradigm, which will also serve as the main research goal. Ultimately, there will also be displayed some other opportunities for future exploration of this topic.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:162:649050
Study programmeTitle: Sociology (double major)
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra sociologije (magistar/magistra sociologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-07-17 10:59:25