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undergraduate thesis
Odnos domaćina i turista temeljen na učinkovitoj komunikaciji
2018. urn:nbn:hr:162:528080
Školjarev, Anja Lucia
University of Zadar
Department of Tourism and Communication Sciences

Cite this document

Školjarev, A. L. (2018). Odnos domaćina i turista temeljen na učinkovitoj komunikaciji (Undergraduate thesis). Zadar: University of Zadar. Retrieved from https://urn.nsk.hr/urn:nbn:hr:162:528080

Školjarev, Anja Lucia. "Odnos domaćina i turista temeljen na učinkovitoj komunikaciji." Undergraduate thesis, University of Zadar, 2018. https://urn.nsk.hr/urn:nbn:hr:162:528080

Školjarev, Anja Lucia. "Odnos domaćina i turista temeljen na učinkovitoj komunikaciji." Undergraduate thesis, University of Zadar, 2018. https://urn.nsk.hr/urn:nbn:hr:162:528080

Školjarev, A. L. (2018). 'Odnos domaćina i turista temeljen na učinkovitoj komunikaciji', Undergraduate thesis, University of Zadar, accessed 20 April 2024, https://urn.nsk.hr/urn:nbn:hr:162:528080

Školjarev AL. Odnos domaćina i turista temeljen na učinkovitoj komunikaciji [Undergraduate thesis]. Zadar: University of Zadar; 2018 [cited 2024 April 20] Available at: https://urn.nsk.hr/urn:nbn:hr:162:528080

A. L. Školjarev, "Odnos domaćina i turista temeljen na učinkovitoj komunikaciji", Undergraduate thesis, University of Zadar, Zadar, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:162:528080

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Metadata
TitleOdnos domaćina i turista temeljen na učinkovitoj komunikaciji
Title (english)Relationship between a host and a tourist based on the effective communication
AuthorAnja Lucia Školjarev
MentorGoran Pavelin (mentor)
Committee memberĐani Bunja (predsjednik povjerenstva)
Committee memberŠime Knežević (član povjerenstva)
GranterUniversity of Zadar
(Department of Tourism and Communication Sciences)
Zadar
Defense date and country2018-10-05, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Turizam je skup odnosa i pojava koje proizlaze iz putovanja i boravka posjetitelja u nekom mjestu ako pritom ne zasnivaju stalno prebivalište i takav boravak nije vezan uz nekakvu poslovnu aktivnost. Poslovanje subjekata na tržištu danas je nezamislivo bez odgovarajućeg marketinga koji prati to poduzeće, odnosno njegovu ponudu. Marketing kreira ponudu prema potražnji te uvažava potrebe i želje potrošača i prilagođava im se. Povezanost ponude s tržištem i potrošačima ne bi postojala da nije komunikacije. Komunikacija je ključ i bit svega. Dobra komunikacija između domaćina i turista je to što turizam čini uspješnim. Turizam je danas masovna pojava i perspektivna djelatnost koja se stalno treba razvijati i uključivati brojne elemente i djelatnosti koje pridonose stvaranju profita.
Abstract (english)
Host and tourist relationship based on effective communication Tourism is a set of relationships and occurrences that arise from travel and/or stay of a visitor in a certain place where they are not based permanently and if such stay is not related to a business activity. Entrepreneurship on the market today is impossible to imagine without the appropriate marketing that accompanies it, and its offer. Marketing creates a bid according to demand, while taking into consideration the needs and desires of consumers and adjusting them. The connection of the supply with the market and consumers would not exist if there was no communication which is the key element, as well as the good communication between the hosts and tourists which makes tourism successful. Tourism today is a mass phenomenon and a promising activity that requires constant development and include numerous elements and activities which contribute to the creation of profits.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:162:528080
Study programmeTitle: Culture and Tourism
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) kulture i turizma (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) kulture i turizma)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-11-06 13:08:21